Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Industry Insights

A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

Samrawit Berhe

Nov 5, 2025

Industry Insights

Dark blue and purple gradient background with curved digital wave lines. Bold white text in the center reads “The Future of Agentic Commerce,” representing AI-powered shopping and the evolution of ecommerce.

Why The Future of Shopping Is Agentic Commerce

Samrawit Berhe

Nov 5, 2025

Industry Insights

A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

Samrawit Berhe

Oct 31, 2025

Industry Insights

A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith

Oct 30, 2025

Industry Insights

A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith

Oct 24, 2025

Industry Insights

A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe

Oct 17, 2025

Creating Interactive Explainer Videos for Banking & Financial Services

How to Drive More Sales Through Video Marketing

10 Best Video Practices for Influencers to Boost Engagement and Sales

Navigating Tariff Challenges: How Tariffs are Impacting Small E-commerce Strategies

Shoppable Video Is the Missing Link in Modern Car Buying

The Impact of Tariffs on the Beauty Industry: A Comprehensive Guide

The Impact of Tariffs on the CPG Industry: Strategies for Navigating Economic Challenges

The Impact of Tariffs on the Fashion Industry: How Fashion Brands Can Strategically Navigate Industry Challenges

What Tariff Turbulence Means for Global Retail E-Commerce

What You Need to Know About the Impact of Tariffs on Brands

15 Inspiring UGC Examples to Transform Your Marketing Strategy

Comprehensive Guide: What is an Order Management System (OMS) for eCommerce?

Consumer Packaged Goods 101: Your Essential Guide to Navigating the CPG Industry

Omnichannel vs Multichannel eCommerce: Decoding Customer-Centric and Product-Centric Strategies

VivaTech 2025 Schedule: What to Expect and Where to Find Firework

What Is Price Management for Retail eCommerce? A Comprehensive Guide

What is UGC? The Complete Guide to Mastering User Generated Content

Designing a Winning Trade Show Booth for VivaTech 2025 Paris: Inside Firework’s Innovation Showcase

Holiday Shopping 2025 Statistics Every Retailer Should Know

10 Ways AI Is Changing Holiday Shopping

How to Increase Conversion Rates in Home Improvement With Better PDP Content

How AI Is Transforming Product Discovery for Shoppers

10 Ways E-Commerce Brands Are Using AI

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

Why The Future of Shopping Is Agentic Commerce

How Generative AI Is Powering the Next Wave of Shoppable Video

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025