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Industry Insights

The Impact of Tariffs on the CPG Industry: Strategies for Navigating Economic Challenges

Milan Kovacevic
Jun 18, 2025
Fashion and Apparel

The Impact of Tariffs on the Fashion Industry: How Fashion Brands Can Strategically Navigate Industry Challenges

David Adebayo
Jun 18, 2025
Industry Insights

What Tariff Turbulence Means for Global Retail E-Commerce

David Adebayo
Jun 18, 2025
Industry Insights

What You Need to Know About the Impact of Tariffs on Brands

Milan Kovacevic
Jun 18, 2025
Video Creation

15 Inspiring UGC Examples to Transform Your Marketing Strategy

Milan Kovacevic
Jun 5, 2025
Industry Insights

Comprehensive Guide: What is an Order Management System (OMS) for eCommerce?

Milan Kovacevic
Jun 5, 2025
Grocery

Consumer Packaged Goods 101: Your Essential Guide to Navigating the CPG Industry

David Adebayo
Jun 5, 2025
Industry Insights

Omnichannel vs Multichannel eCommerce: Decoding Customer-Centric and Product-Centric Strategies

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Samrawit Berhe
Jun 5, 2025
Industry Insights

VivaTech 2025 Schedule: What to Expect and Where to Find Firework

Samrawit Berhe headshot
Samrawit Berhe
Jun 5, 2025
Industry Insights

What Is Price Management for Retail eCommerce? A Comprehensive Guide

Natalia Petrova
Jun 5, 2025
Video Content

What is UGC? The Complete Guide to Mastering User Generated Content

Milan Kovacevic
Jun 5, 2025
Industry Insights

Designing a Winning Trade Show Booth for VivaTech 2025 Paris: Inside Firework’s Innovation Showcase

Natalia Petrova
Jun 4, 2025
Industry Insights

Firework at VivaTech 2025: Shaping the Future of Retail Innovation

David Adebayo
Jun 4, 2025
Industry Insights

VivaTech 2025 Networking Tips: Build Powerful Connections with Firework at Europe’s Leading Tech Conference

Milan Kovacevic
Jun 4, 2025
Grocery

Boost Grocery Store Visits: How to Increase Foot Traffic in Your Grocery Store

Natalia Petrova
May 22, 2025
Video Creation

From Kitchen to Consumer: Video Marketing Guide for Food and Beverage Products

Samrawit Berhe headshot
Samrawit Berhe
May 22, 2025
Industry Insights

How AI is Impacting the Food and Beverage Industry: Unveiling New Avenues for Consumer Engagement

David Adebayo
May 22, 2025
Industry Insights

How To Reduce Bounce Rates For Online Footwear Brands

Milan Kovacevic
May 22, 2025
Beauty and Personal Care
Company Culture
Company News
Consumer Electronics & Appliances
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Fashion and Apparel
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Grocery
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Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

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Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe headshot
Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

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Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

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Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

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Samrawit Berhe
Jan 2, 2026
Industry Insights
A shopper browsing an AI-enhanced product detail page on a laptop, featuring a sofa product with AI-generated recommendations, a virtual assistant video, and interactive PDP elements in a softly lit home setting.

How to Improve PDP Search Rankings With AI

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Samrawit Berhe
Dec 31, 2025
Video Commerce
A shopper watches a product video on an ecommerce website displayed on a laptop, with a play button, product details, and an “Add to Cart” button visible, illustrating video commerce influencing purchase decisions.

How Video Content Impacts Purchase Decisions

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A woman holds a smartphone while shopping for furniture online, viewing a beige sofa through a clean, minimalist mobile ecommerce interface with a transparent overlay showing alternate sofa options and an “Add to Cart” button, set in a modern living room.

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A realistic photograph of a dark gray laptop on a wooden desk displaying a modern e-commerce product detail page. The screen shows a blue button-up shirt with a 20% discount, an AI-powered FAQ answering fit questions, a shoppable video thumbnail, recommend

How to Use PDP Data to Predict What Shoppers Want Next

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Samrawit Berhe
Dec 19, 2025
Industry Insights
A futuristic digital illustration titled “What Is Agentic Commerce? A Simple Guide for Retail Teams,” showing a hand holding a smartphone with an interactive shopping interface while a glowing AI robot assistant points to product recommendations, discounts

What Is Agentic Commerce? A Simple Guide for Retail Teams

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Samrawit Berhe
Dec 18, 2025
Industry Insights
3D illustration of a smartphone displaying the TikTok logo on screen, representing TikTok-style shopping experiences and modern product detail page design.

Why PDPs Need to Look More Like TikTok (and How to Do It)

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Samrawit Berhe
Dec 12, 2025
Video Commerce
A dark blue digital illustration showing a smartphone with glowing ecommerce UI elements, including product cards, discounts, and shopping icons. Snowflakes and small gift silhouettes create a subtle holiday theme. The title reads, “How Mobile-First Shoppe

How Mobile-First Shoppers Make Decisions During the Holiday Season

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Samrawit Berhe
Dec 11, 2025