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Industry Insights

Firework at VivaTech 2025: Shaping the Future of Retail Innovation

David Adebayo
Jun 4, 2025
Industry Insights

VivaTech 2025 Networking Tips: Build Powerful Connections with Firework at Europe’s Leading Tech Conference

Milan Kovacevic
Jun 4, 2025
Grocery

Boost Grocery Store Visits: How to Increase Foot Traffic in Your Grocery Store

Natalia Petrova
May 22, 2025
Video Creation

From Kitchen to Consumer: Video Marketing Guide for Food and Beverage Products

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Samrawit Berhe
May 22, 2025
Industry Insights

How AI is Impacting the Food and Beverage Industry: Unveiling New Avenues for Consumer Engagement

David Adebayo
May 22, 2025
Industry Insights

How To Reduce Bounce Rates For Online Footwear Brands

Milan Kovacevic
May 22, 2025
Customer Experience

How to Boost Customer Loyalty in Food and Beverage Brands Using Video Commerce

Milan Kovacevic
May 22, 2025
Industry Insights

How to Develop a Shopify Food & Beverage Store: The Ultimate Step-by-Step Guide

David Adebayo
May 22, 2025
Industry Insights

How to Increase AOV for Grocery eCommerce Websites: Proven Tactics

Milan Kovacevic
May 22, 2025
Industry Insights

How to Increase Conversion Rate in Retail

Samrawit Berhe headshot
Samrawit Berhe
May 22, 2025
Industry Insights

Mastering Digital Marketing for Food and Beverage Businesses: A Comprehensive Guide

Milan Kovacevic
May 22, 2025
Industry Insights

Mastering Food & Beverage Social Media Marketing: A Comprehensive Guide

Milan Kovacevic
May 22, 2025
Industry Insights

Must-Have Essential Features Every Food and Beverage eCommerce Site Needs

Milan Kovacevic
May 22, 2025
Industry Insights

Navigating the U.S. Tariffs Storm: Impacts on the Food & Beverage Industry

Natalia Petrova
May 22, 2025
Industry Insights

The Comprehensive Guide to UGC for Food & Beverage Brands: Boost Engagement & Sales

Natalia Petrova
May 22, 2025
Customer Experience

The Future of Customer Engagement: Innovative CX Strategies for the F&B Industry

Milan Kovacevic
May 22, 2025
Video Commerce

The Future of Food & Beverage Brands: How Video Commerce is Shaping Tomorrow

Natalia Petrova
May 22, 2025
Industry Insights

The Future of Personalization in the F&B Industry: How Technology Transforms Consumer Engagement

Milan Kovacevic
May 22, 2025
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Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

Samrawit Berhe headshot
Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

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Samrawit Berhe
Nov 27, 2025
Home
A digital illustration of a blue cordless power drill centered on a light grey background, surrounded by floating dark-grey interface modules labeled “Video Demo,” “Installation Steps,” “Comparison,” and “FAQ,” all connected with subtle glowing blue lines

How to Increase Conversion Rates in Home Improvement With Better PDP Content

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Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

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Samrawit Berhe
Nov 14, 2025
Industry Insights
A digital concept image of a smartphone displaying a TikTok-style ecommerce interface, showing product videos of sneakers and lipstick with “Add to Cart” buttons. Floating icons for likes, comments, and shares surround the phone, all in a blue and purple g

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Nov 14, 2025
Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

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Samrawit Berhe
Nov 5, 2025
Industry Insights
Dark blue and purple gradient background with curved digital wave lines. Bold white text in the center reads “The Future of Agentic Commerce,” representing AI-powered shopping and the evolution of ecommerce.

Why The Future of Shopping Is Agentic Commerce

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Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

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Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

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Samrawit Berhe
Oct 17, 2025