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Beauty and Personal Care

A woman with long, wavy hair sits in front of a digital interface, featuring skincare products and icons for video and audio functions.

7 Best Interactive Video Software That Make Every Frame Clickable and Profitable

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Industry Insights

A hand holding a tablet displaying a shopping interface, featuring an "Add to cart" button next to a model in a white turtleneck.

7 DTC Environment Strategies That Build Unstoppable Brands

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Industry Insights

Colorful puzzle pieces connect to a central icon, representing collaboration and integration on a purple backdrop.

12 Adobe Experience Manager Alternatives & Integrations

Samrawit Berhe

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Industry Insights

A warehouse scene contrasts overstocked boxes on the left with AI-optimized shelving and a person using a tablet on the right.

7 AI Use Cases That Solve Real Retail Problems

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Industry Insights

A person holds a smartphone, interactively engaging with virtual image icons of sneakers, a hoodie, a smartwatch, headphones, and a blanket.

7 Direct Marketing Strategies That Turn Strangers into Customers

Firework Staff

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Customer Experience

Woman making online purchase illustrating DTC

5 Direct-to-Consumer Marketing Strategies That Actually Convert

Ritesh Kewlani

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Beauty and Personal Care

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5 Beauty Companies Using AI to Achieve Real Success

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Video Content

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Video Commerce

graphic of finger pointing to screen selecting different pricing options

5 AI Price Optimization Models That Beat Human Decision-Making

Samrawit Berhe

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Creating Interactive Explainer Videos for Banking & Financial Services

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10 Best Video Practices for Influencers to Boost Engagement and Sales

Navigating Tariff Challenges: How Tariffs are Impacting Small E-commerce Strategies

Shoppable Video Is the Missing Link in Modern Car Buying

The Impact of Tariffs on the Beauty Industry: A Comprehensive Guide

The Impact of Tariffs on the CPG Industry: Strategies for Navigating Economic Challenges

The Impact of Tariffs on the Fashion Industry: How Fashion Brands Can Strategically Navigate Industry Challenges

What Tariff Turbulence Means for Global Retail E-Commerce

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15 Inspiring UGC Examples to Transform Your Marketing Strategy

Comprehensive Guide: What is an Order Management System (OMS) for eCommerce?

Consumer Packaged Goods 101: Your Essential Guide to Navigating the CPG Industry

Omnichannel vs Multichannel eCommerce: Decoding Customer-Centric and Product-Centric Strategies

VivaTech 2025 Schedule: What to Expect and Where to Find Firework

What Is Price Management for Retail eCommerce? A Comprehensive Guide

What is UGC? The Complete Guide to Mastering User Generated Content

Designing a Winning Trade Show Booth for VivaTech 2025 Paris: Inside Firework’s Innovation Showcase

7 Innovative Hair Care Companies to Watch in 2025

Why Direct Sales Are the Future of E-Commerce

Why Smart Brands Are Ditching Traditional Marketing for DTC Success

7 Best Interactive Video Software That Make Every Frame Clickable and Profitable

7 DTC Environment Strategies That Build Unstoppable Brands

12 Adobe Experience Manager Alternatives & Integrations

7 AI Use Cases That Solve Real Retail Problems

7 Direct Marketing Strategies That Turn Strangers into Customers

5 Direct-to-Consumer Marketing Strategies That Actually Convert

5 Beauty Companies Using AI to Achieve Real Success

5 AI Personalization Tactics That Create Unforgettable Experiences

5 AI Price Optimization Models That Beat Human Decision-Making