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Industry Insights

A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe

Jan 21, 2026

Beauty and Personal Care

A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe

Jan 16, 2026

Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe

Jan 14, 2026

Industry Insights

A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe

Jan 9, 2026

Fashion and Apparel

A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe

Jan 7, 2026

Industry Insights

A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Webinar Highlights: Commerce for the Video Generation

Why Shoppable Video Platforms Are So Popular in 2023

BigCommerce and Firework Partner to Bring Revolutionary Video Commerce Solutions to Ecommerce

Firework Named BigCommerce Technology Partner

The Rise of AI-Generated Video: What It Means For Digital-First Brands

Creating a Powerful Livestream Marketing Strategy with Influencer Collaboration

How Shoppable Video Experience is Transforming Online Shopping

How Will Generative AI Impact Retail?

Shoppable Videos: The New Frontier of On-Demand Shopping

5 Rules for Leveraging Video Commerce Successfully

Retail Insights: What Q1 Tells Us about Video Shopping for the Rest of 2023

What We Heard at Shoptalk 2023

The Future of Shopping: 7 Shoppertainment Examples That Are Redefining Retail

The Right Live Selling Platform Is Only One Half of the Video Commerce Equation

Mail Metro Media Partners with Firework; Becomes First European News Publisher with Vertical Videos

Firework and The Fresh Market Win Best Live Video Strategy at 2023 Digiday Video and TV Awards

5 Retail Segments Perfectly Positioned to Leverage Live Shopping Benefits

Key Insights for Retailers on Enhancing the Luxury Shopping Experience

How the Creator Economy Is Reshaping Retail

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Agentic Commerce: What the Industry Is Learning

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Retail in 2026: What Still Converts (and What No Longer Works)

How to Improve PDP Search Rankings With AI

How Video Content Impacts Purchase Decisions

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

How to Use PDP Data to Predict What Shoppers Want Next

What Is Agentic Commerce? A Simple Guide for Retail Teams

Why PDPs Need to Look More Like TikTok (and How to Do It)