BigCommerce and Firework Partner to Bring Revolutionary Video Commerce Solutions to Ecommerce

We are thrilled to announce our exciting partnership with BigCommerce, a leading Open SaaS ecommerce platform, to bring cutting-edge video commerce capabilities to their ecommerce ecosystem.

This strategic partnership enables BigCommerce merchants to leverage Firework's full suite of video commerce solutions, including short-form, shoppable video, and livestream shopping to enhance customer experiences and drive sales. BigCommerce customers can integrate the Firework platform through the BigCommerce App Marketplace.

BigCommerce is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate, and grow their businesses online. The platform provides merchants with sophisticated enterprise-grade functionality, customization, and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores.

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By partnering with Firework, BigCommerce merchants will gain access to a variety of video commerce solutions that will help improve customer engagement and loyalty, ultimately leading to increased conversions. Additionally, this integration ensures that merchants will retain access to their first-party customer data, further enhancing their ability to target customers with personalized messaging.

Ken Natori, President of Natori, expressed excitement on the partnership.

“Firework's solutions have helped us evolve Natori.com into a destination for content and inspiration, in turn increasing customer engagement, loyalty, and conversion rates. With this new partnership between BigCommerce and Firework, we look forward to seeing even more easy-to-implement functionality that helps us drive our business.”

Ken Natori, President, Natori

Firework's video commerce capabilities, such as AI-driven content creation and live shopping, provide an immersive and engaging omnichannel experience for customers. Additionally, the drag-and-drop functionality and no-code enablement of the integration enable merchants to quickly and easily implement video commerce solutions on their digital properties.

"We're excited to partner with BigCommerce and bring best-in-class video commerce experiences to its ecosystem. BigCommerce has been a leader in creating true omni-channel experiences across retail and enterprise merchants, and we look forward to adding unique value to these merchants with our full range of cutting-edge video commerce solutions."

Eva Wang, Head of Commerce and Partnerships, Firework

This partnership aligns with BigCommerce's commitment to providing its customers with the tools they need to innovate and grow their businesses. By leveraging the power of video, merchants can drive product discovery, conversion, and loyalty. We are eager to see the positive impact this partnership will bring to the ecommerce industry.

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