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Industry Insights
A warehouse scene contrasts overstocked boxes on the left with AI-optimized shelving and a person using a tablet on the right.

7 AI Use Cases That Solve Real Retail Problems

Sam Horton
Jul 28, 2025
Industry Insights
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7 Direct Marketing Strategies That Turn Strangers into Customers

Firework Staff
Jul 28, 2025
Customer Experience
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5 Direct-to-Consumer Marketing Strategies That Actually Convert

Ritesh Kewlani
Jul 25, 2025
Beauty and Personal Care
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5 Beauty Companies Using AI to Achieve Real Success

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 24, 2025
Video Content

5 AI Personalization Tactics That Create Unforgettable Experiences

Ritesh Kewlani
Jul 23, 2025
Video Commerce
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5 AI Price Optimization Models That Beat Human Decision-Making

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Samrawit Berhe
Jul 23, 2025
Industry Insights
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5 AI Personalization Examples That Will Inspire You

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Samrawit Berhe
Jul 22, 2025
Industry Insights
A person stands beside a digital display showcasing various products, including shoes, apparel, accessories, and personal care items.

5 AI Personalization Tactics That Convert Like Crazy

Sam Horton
Jul 22, 2025
Shoppable Video
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Summer 2025 Video Marketing Playbook: Drive Sales When Competition Heats Up

Ritesh Kewlani
Jul 22, 2025
Beauty and Personal Care
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19 Must-Know Hair Care Brands for E-Commerce Success

Firework Staff
Jul 21, 2025
Industry Insights
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5 AI Commerce Solutions That Never Stop Learning

Ritesh Kewlani
Jul 21, 2025
Industry Insights
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5 AI Marketing Personalization That Drives Real Results

Celeine Easdon-Smith
Jul 21, 2025
Beauty and Personal Care
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9 Beauty Industry Trends Shaping 2025 and Beyond

Samrawit Berhe headshot
Samrawit Berhe
Jul 21, 2025
Beauty and Personal Care
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9 Innovative Hair Care Products Retailers Need Now

Sam Horton
Jul 21, 2025
Industry Insights

The Ultimate E-commerce Summer Cleaning Checklist for Brands

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 21, 2025
Industry Insights
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5 DTC E-Commerce Models That Dominate Their Markets

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Samrawit Berhe
Jul 17, 2025
Partner News
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5 Proven Commerce Cloud Salesforce Integration Tactics

Firework Staff
Jul 17, 2025
Shoppable Video
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8 Best Practices for E-Commerce with Firework Shoppable Video

Sam Horton
Jul 17, 2025
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Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

Samrawit Berhe headshot
Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

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Samrawit Berhe
Nov 27, 2025
Home
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How to Increase Conversion Rates in Home Improvement With Better PDP Content

Samrawit Berhe headshot
Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

Samrawit Berhe headshot
Samrawit Berhe
Nov 14, 2025
Industry Insights
A digital concept image of a smartphone displaying a TikTok-style ecommerce interface, showing product videos of sneakers and lipstick with “Add to Cart” buttons. Floating icons for likes, comments, and shares surround the phone, all in a blue and purple g

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Nov 14, 2025
Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

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Samrawit Berhe
Nov 5, 2025
Industry Insights
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Why The Future of Shopping Is Agentic Commerce

Samrawit Berhe headshot
Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

Samrawit Berhe headshot
Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

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Samrawit Berhe
Oct 17, 2025