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Industry Insights
A smartphone displays a delivery box and industrial background, with location markers and dynamic lines representing tracking.

Why Retailers Are Embracing DTC (And How You Can Too)

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 17, 2025
Customer Experience
A smartphone displaying personalized product recommendations, featuring headphones, boots, and a smartwatch against a purple background.

7 AI-Driven Personalization Strategies That Double Engagement

Celeine Easdon-Smith
Jul 16, 2025
Industry Insights
A shopper browsing clothing in a store, next to a digital interface showcasing a gray handbag with an "Add to cart" button.

D2C Business Models That Outperform Traditional Retail

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 16, 2025
Industry Insights
A smartphone screen displaying an AI app with four product images: a backpack, chair, smart speaker, and wireless earbuds.

5 Generative AI Use Cases Transforming Retail Operations

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A humanoid robot scans inventory in a warehouse, revealing stock quantities for various items on a digital display.

How AI in Retail Delivers Game-Changing Success Stories

Firework Staff
Jul 14, 2025
Partner News
A code snippet for calculating totals, alongside product details for a handbag and watch, with buttons for adding to cart and quick view.

How to Choose and Work with a Salesforce Commerce Cloud Partner for Firework Integration

Ritesh Kewlani
Jul 14, 2025
Industry Insights
A digital store interface featuring a shopping bag icon, an 'Add to Cart' button, and a star rating system. Background of a store.

Learn What D2C Means and How It Boosts Your Margins

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A smartphone displays a video of a person wearing a beige trench coat, featuring shopping options below for adding to cart.

What DTC Really Means for Your Business (And Why It Matters)

Sam Horton
Jul 14, 2025
Customer Experience

9 High-End Retail Secrets That Create Exceptional Digital Shopping Experiences

Firework Staff
Jul 11, 2025
Customer Experience
A woman in a light blazer holds a tablet, standing in a luxury store with various handbags displayed in the background.

Luxury Retail Strategy Guide for Converting Browsers into Premium Buyers

Firework Staff
Jul 11, 2025
Industry Insights
A stylish woman in a pastel pink coat uses a tablet in a boutique surrounded by elegant clothing and accessories.

Why Luxury Digital Experiences Are Driving More Sales in 2025

Ritesh Kewlani
Jul 11, 2025
Beauty and Personal Care
A flat lay of hair care products: a large shampoo bottle, two serums, a hairbrush, and a soft cloth on a pale pink background.

7 Hair Care Trends that E-Commerce Brands Can't Afford to Miss in 2025

Firework Staff
Jul 10, 2025
Customer Experience
Elegant shopping bags in black and soft pink, accompanied by luxury cosmetics and jewelry, set against a light backdrop.

9 Luxury Brand Marketing Tactics That Actually Convert High-End Shoppers

Sam Horton
Jul 10, 2025
Industry Insights
A laptop displays a video featuring a pink pump bottle, yellow shopping cart, and pastel decorations on a light background.

Enterprise Video Platform Solutions That Transform E-commerce Performance

Sam Horton
Jul 10, 2025
Beauty and Personal Care
A person holds a clipboard while inspecting a cardboard box filled with various personal care products in a warehouse setting.

Hair Care Wholesale Strategies That Smart Brands Use to Boost Profit Margins

Ritesh Kewlani
Jul 10, 2025
Beauty and Personal Care
Various skincare products, including creams and serums, arranged elegantly on silky fabric with flowers and leaves for a soothing aesthetic.

How Beauty Brands Use Skincare Routine Builder Tools to Boost Conversions

Celeine Easdon-Smith
Jul 10, 2025
Beauty and Personal Care
A neatly arranged display of hair products in bottles and jars on a light countertop, illuminated by natural light.

How to Start Your Own Hair Care Line and Build a Profitable Beauty Brand

Samrawit Berhe headshot
Samrawit Berhe
Jul 10, 2025
Industry Insights
A group of professionals views a digital screen displaying graphs and charts in a modern office with city views.

Enterprise Digital Transformation That Actually Drives Revenue Growth

Samrawit Berhe headshot
Samrawit Berhe
Jul 9, 2025
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Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

Samrawit Berhe headshot
Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

Samrawit Berhe headshot
Samrawit Berhe
Nov 27, 2025
Home
A digital illustration of a blue cordless power drill centered on a light grey background, surrounded by floating dark-grey interface modules labeled “Video Demo,” “Installation Steps,” “Comparison,” and “FAQ,” all connected with subtle glowing blue lines

How to Increase Conversion Rates in Home Improvement With Better PDP Content

Samrawit Berhe headshot
Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

Samrawit Berhe headshot
Samrawit Berhe
Nov 14, 2025
Industry Insights
A digital concept image of a smartphone displaying a TikTok-style ecommerce interface, showing product videos of sneakers and lipstick with “Add to Cart” buttons. Floating icons for likes, comments, and shares surround the phone, all in a blue and purple g

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Nov 14, 2025
Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

Samrawit Berhe headshot
Samrawit Berhe
Nov 5, 2025
Industry Insights
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Why The Future of Shopping Is Agentic Commerce

Samrawit Berhe headshot
Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

Samrawit Berhe headshot
Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025