Transform Your Shopping Experience with Video Commerce
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Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2026: Consumer Insights and Technology Innovations

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Samrawit Berhe
Nov 5, 2025
Industry Insights
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Why The Future of Shopping Is Agentic Commerce

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Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

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Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2026

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Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

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Samrawit Berhe
Oct 17, 2025
Video Commerce
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​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

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Samrawit Berhe
Oct 15, 2025
Industry Insights
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Short-Form Video Stats & Why It's a Game-Changer in 2026

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Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

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Samrawit Berhe
Oct 8, 2025
Industry Insights
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Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

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Samrawit Berhe
Oct 6, 2025
Industry Insights
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5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
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Why Storytelling Matters in Modern eCommerce

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Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

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Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

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Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025
Video Commerce
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Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Sep 12, 2025
Video Commerce
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Boosting Conversions with Short-Form Video: Strategies for Retailers

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Samrawit Berhe
Sep 11, 2025
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Industry Insights
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5 AI Personalization Examples That Will Inspire You

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Samrawit Berhe
Jul 22, 2025
Industry Insights
A person stands beside a digital display showcasing various products, including shoes, apparel, accessories, and personal care items.

5 AI Personalization Tactics That Convert Like Crazy

Sam Horton
Jul 22, 2025
Shoppable Video
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Summer 2025 Video Marketing Playbook: Drive Sales When Competition Heats Up

Ritesh Kewlani
Jul 22, 2025
Beauty and Personal Care
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19 Must-Know Hair Care Brands for E-Commerce Success

Firework Staff
Jul 21, 2025
Industry Insights
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5 AI Commerce Solutions That Never Stop Learning

Ritesh Kewlani
Jul 21, 2025
Industry Insights
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5 AI Marketing Personalization That Drives Real Results

Celeine Easdon-Smith
Jul 21, 2025
Beauty and Personal Care
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9 Beauty Industry Trends Shaping 2026 and Beyond

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Samrawit Berhe
Jul 21, 2025
Beauty and Personal Care
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9 Innovative Hair Care Products Retailers Need Now

Sam Horton
Jul 21, 2025
Industry Insights

The Ultimate E-commerce Summer Cleaning Checklist for Brands

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 21, 2025
Industry Insights
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5 DTC E-Commerce Models That Dominate Their Markets

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Samrawit Berhe
Jul 17, 2025
Partner News
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5 Proven Commerce Cloud Salesforce Integration Tactics

Firework Staff
Jul 17, 2025
Shoppable Video
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8 Best Practices for E-Commerce with Firework Shoppable Video

Sam Horton
Jul 17, 2025