Transform Your Shopping Experience with Video Commerce
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Industry Insights
Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025
Video Commerce
Shopper browsing Halloween products with personalized AI-powered recommendations and shoppable video overlays.

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Sep 12, 2025
Video Commerce
Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

Samrawit Berhe headshot
Samrawit Berhe
Sep 11, 2025
Industry Insights
Micro-influencers creating social commerce content with engagement metrics and shoppable video overlays.

Building Trust Through Influencer Collaboration in Social Commerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 11, 2025
Home
Shopper in a home improvement store using a conversational AI assistant to get real-time product recommendations.

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Samrawit Berhe headshot
Samrawit Berhe
Sep 8, 2025
Industry Insights

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

Samrawit Berhe headshot
Samrawit Berhe
Sep 3, 2025
Customer Experience
Customer wearing AR glasses viewing a product with digital loyalty points and rewards displayed as floating overlays.

5 Customer Experience Strategies That Build Million-Dollar Loyalty

Ritesh Kewlani
Aug 26, 2025
Industry Insights
Illustration of AI technologies in retail, including stock monitoring, predictive analytics, and personalized recommendations in a store environment.

6 Proven AI Use Cases That Transform Retail Operations

Ritesh Kewlani
Aug 26, 2025
Industry Insights
A shopper using a smartphone, with AI-powered overlays suggesting personalized products (shoes, cosmetics, accessories).

7 Surprising Benefits of AI That Retailers Never Expected

Samrawit Berhe headshot
Samrawit Berhe
Aug 26, 2025
Beauty and Personal Care
Photograph of a computer screen with holographic overlays displaying AI video analytics, heatmaps, and engagement metrics for a beauty brand’s shoppable video content.

How Beauty Brands Use AI-Powered Video to Drive DTC Growth

Celeine Easdon-Smith
Aug 26, 2025
Industry Insights
Illustration of intelligent automation dashboards showing pricing optimization, predictive supply chain signals, and fraud detection alerts in a retail control environment.

How Intelligent Automation Is Reshaping Retail as We Know It

Celeine Easdon-Smith
Aug 26, 2025
Industry Insights
Polished infographic-style illustration of predictive modeling with algorithms like CatBoost, XGBoost, and Random Forest connected to transaction data, alongside performance metrics such as F1-score and AUC.

How Machine Learning Predicts Shopping Behavior with 95% Accuracy

Ritesh Kewlani
Aug 26, 2025
Industry Insights
Photograph of a woman shopping online on her laptop with holographic overlays showing an interactive shoppable video, product details, and an “Add to Cart” button.

How to Engage Website Shoppers 24/7 with a Video Showroom That Converts

Samrawit Berhe headshot
Samrawit Berhe
Aug 26, 2025
Industry Insights
Illustration comparing build versus buy approaches for a DTC platform. On the left, two developers work on coding and servers to represent a custom build. On the right, a professional launches a prebuilt SaaS storefront with icons for speed, security, and

How to Make the Right Build vs Buy Choice for Your DTC Platform

Celeine Easdon-Smith
Aug 26, 2025
Industry Insights
Illustration of a shopper using an e-commerce site with AI-driven overlays showing heatmaps, conversion insights, and product recommendations.

How to Turn Browsers into Buyers with Retail Data

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Aug 26, 2025
Beauty and Personal Care
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Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

Samrawit Berhe headshot
Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

Samrawit Berhe headshot
Samrawit Berhe
Nov 27, 2025
Home
A digital illustration of a blue cordless power drill centered on a light grey background, surrounded by floating dark-grey interface modules labeled “Video Demo,” “Installation Steps,” “Comparison,” and “FAQ,” all connected with subtle glowing blue lines

How to Increase Conversion Rates in Home Improvement With Better PDP Content

Samrawit Berhe headshot
Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

Samrawit Berhe headshot
Samrawit Berhe
Nov 14, 2025
Industry Insights
A digital concept image of a smartphone displaying a TikTok-style ecommerce interface, showing product videos of sneakers and lipstick with “Add to Cart” buttons. Floating icons for likes, comments, and shares surround the phone, all in a blue and purple g

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Nov 14, 2025
Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

Samrawit Berhe headshot
Samrawit Berhe
Nov 5, 2025
Industry Insights
Dark blue and purple gradient background with curved digital wave lines. Bold white text in the center reads “The Future of Agentic Commerce,” representing AI-powered shopping and the evolution of ecommerce.

Why The Future of Shopping Is Agentic Commerce

Samrawit Berhe headshot
Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

Samrawit Berhe headshot
Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025