52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

Video marketing is taking the digital world by storm, and if you’re not on board yet, you’re missing out on massive growth potential. These 52 video marketing statistics will show you exactly why it is the hottest trend in 2024 and how you can leverage it to boost your strategy and results.

1. Consumer Trends

Video Marketing is Taking Over – Why It Matters in 2024

Video marketing has exploded in recent years, becoming an essential tool for businesses worldwide.

• 91% of businesses now use video as a marketing tool, up from 86% in 2022.
• 96% of marketers consider video a critical part of their strategy.
• Companies using video see 49% faster revenue growth compared to non-video users.

Consumer Video Habits – What You Need to Know

• People spend an average of 100 minutes per day watching videos online.
• 73% of consumers prefer watching a short video to learn about a product than reading text.
• By 2024, 82% of all internet traffic will be driven by video.
• Viewers retain 95% of a message when it’s presented in a video versus just 10% in text.

The Explosive Growth of Short-Form Video

The short-form video has taken the marketing world by storm, fueled by platforms like TikTok and Instagram Reels.

• TikTok boasts over 1 billion monthly active users, with users spending an average of 52 minutes daily on the platform.
• Short-form videos drive 2.5x higher engagement rates than long-form content.
• Snapchat sees over 300 million daily active users consuming short, snackable video content.

Mobile Video Consumption – Stats You Can’t Ignore

• 75% of global video views happen on mobile devices.
• 90% of people watch videos on their smartphones.
• Vertical videos have a 90% higher completion rate than horizontal videos.
• Mobile video ad spending is set to reach $25 billion by 2024.

2. Platform-Specific Stats

Where Consumers Are Watching Video – Platform Breakdown

• YouTube remains the king, with over 2.6 billion active users.
• 90% of Instagram users watch videos weekly, making it a key platform for video content.
• TikTok’s video completion rate is 45% higher than other platforms.
• 500 million people watch Facebook videos daily.
• LinkedIn videos are 20x more likely to be shared than other content types.

Different platforms cater to different demographics, so it’s vital to tailor your content to where your audience spends their time.

Live Streaming’s Impact on Video Marketing

Live streaming is growing fast and offers brands a new way to connect with audiences.

• 80% of consumers prefer watching a live video over reading a blog post.
• Facebook Live videos get 10x more comments than regular videos.
• Twitch has over 3.2 million concurrent viewers during peak hours, making it a top platform for live content.

Video’s Role in Social Media Marketing

• Social posts with video get 48% more views than posts without video.
• Videos are shared 1200% more than text and images combined.
• 85% of Facebook videos are watched without sound, emphasizing the importance of captions.
• Instagram Stories drive a 15% higher interaction rate for businesses.

3. Business Impact of Video Marketing

Why Brands Are All-In on Video

Video marketing isn't just about getting views – it’s about driving real results for businesses.

• 93% of marketers say video has helped them generate leads.
• Videos on landing pages can boost conversions by 80% or more.
• 81% of consumers trust a brand more after watching a video from them.
• 88% of marketers report a positive return on investment (ROI) from video marketing.

The Business Benefits of Video Marketing in 2024

Video isn’t just an engagement tool – it drives measurable business results.

• Adding video to emails can increase open rates by 19% and click rates by 65%.
• 144% more sales can be generated by including product videos on landing pages.
• Businesses using video grow website traffic 49% faster than those without video.

Video Advertising – Still Growing Strong

• Global video ad spend is expected to hit $120 billion by 2025.
• Skippable video ads have a completion rate of 45%, while non-skippable ads hit 92%.
• In-app video ad revenue will grow by 35% next year.

Video Marketing for E-commerce – Stats That Prove It Works

• E-commerce sites using video increase conversions by 34%.
• 58% of consumers say product demo videos give them more confidence in making a purchase.
• Unboxing videos generate 10x higher purchase intent compared to other content types.

For e-commerce, video marketing is a proven way to boost sales and build trust with customers.

4. Future Predictions

Future Video Marketing Trends to Watch

What’s coming next in video marketing?

• AI-generated videos will reduce production costs by 20% by 2025.
• Shoppable videos are expected to increase engagement and sales by 30%.
• By 2025, 75% of businesses will use augmented and virtual reality in their video marketing efforts.

Staying ahead of these trends will help you keep your strategy fresh and relevant.

The Influence of Video on SEO

Video marketing can also boost your search engine rankings.

• Websites with video are 53x more likely to appear on the first page of Google search results.
• Including video on your site can increase organic traffic by 157%.
• Visitors spend 88% more time on websites that feature video content.

If you’re looking to improve your SEO, incorporating video into your strategy is a smart move.

The Power of Personalization in Video Marketing

• 68% higher engagement rates are achieved through personalized video marketing.
• 72% of consumers say they are more likely to buy after watching personalized videos.
• 70% of marketers now use behavioral data to personalize their video content.

Personalization is no longer a bonus – it’s becoming an expectation for consumers.

Ready to Leverage These Game-Changing Stats?

Video marketing isn’t just a trend – it’s the future. The stats are clear: short-form, mobile-first, personalized content will drive engagement, conversions, and business growth in 2024. By embracing video marketing, you can take your strategy to the next level and keep your brand at the forefront of your industry.Firework specializes in bringing this vision to life, offering innovative solutions that make your digital storefront as engaging as a physical one. Our platform empowers you to create shoppable videos, host livestreams, and provide personalized shopping experiences that drive results.Put your commerce in motion. Find out how Firework can power your business forward.