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52+ Omnichannel Stats You Can’t Afford to Ignore in 2024 (Or Risk Losing Customers!)

In today’s fast-paced retail landscape, omnichannel strategies aren’t just a trend—they’re essential for success. With customers jumping between physical stores, online platforms, and mobile devices, brands need to deliver seamless experiences across all touchpoints. Here are 52+ game-changing omnichannel stats that prove why adopting these strategies is a must for 2024.

1. Why Omnichannel Shoppers Drive the Most Revenue and Loyalty

Omnichannel shoppers are the most valuable customers, and these stats show why:

80% of consumers use multiple channels to complete a purchase.
73% of shoppers use more than one channel during their buying journey.
Omnichannel customers spend 30% more than single-channel shoppers.
They have a 30% higher lifetime value than single-channel customers.
Businesses that implement omnichannel strategies retain 89% of their customers, compared to just 33% for those that don’t.
Omnichannel shoppers are 1.7x more likely to make repeat purchases.
46% of consumers who shop across multiple channels are more likely to recommend brands to others.
87% of brands with strong omnichannel strategies say they outperform their competitors.

In the fashion industry, retailers can create interactive, seamless video content that allows customers to purchase directly from the video, blending online inspiration with in-store transactions, further enhancing omnichannel strategies.

2. Physical vs Online Stores: The Hybrid Approach

The line between physical and online stores is blurring, creating a hybrid shopping experience that offers customers the best of both worlds:

58% of shoppers combine online research with in-store purchases, using both to make informed decisions.
Offline retail sales in the U.S. hit $3.6 trillion in 2022 and are projected to reach $4.2 trillion by 2028, showing the enduring strength of brick-and-mortar retail.
80% of U.S. retail sales still come from physical stores, demonstrating the lasting relevance of in-person shopping, even in a digital age.
23% of consumers prefer to research online but make purchases in-store, proving the importance of connecting digital and physical retail strategies.
35% of shoppers visit physical stores seeking an enjoyable experience beyond just transactions, prioritizing sensory engagement and personalized interactions.
After COVID-19, brick-and-mortar retail bounced back stronger than eCommerce, showing that consumers still value in-person shopping experiences.
71% of consumers expect brands to offer visibility across both online and in-store inventory, reinforcing the need for omnichannel consistency.

3. Boosting Revenue with Omnichannel Marketing: Stats and Success Stories

Omnichannel marketing directly translates to higher revenues, making it indispensable for businesses aiming to scale in 2024:

287% higher purchase rates are achieved with marketing campaigns that use three or more channels.
Brands with strong omnichannel strategies see a 9.5% increase in annual revenue, compared to 3.4% for those with weak strategies.
50% of consumers prefer Buy Online, Pick Up In-Store (BOPIS), and 67% of them make additional in-store purchases during pickup.
Omnichannel strategies can boost average order values by 13%.
B2B businesses using omnichannel approaches see an 11% year-over-year revenue growth.
70% of marketers report that omnichannel marketing significantly improves ROI.
47% of consumers who use BOPIS make extra purchases when they pick up their online orders.

Consumer electronics brands are increasingly adopting omnichannel strategies by creating shoppable video content that allows consumers to explore and buy products directly from the video.

4. Customer Behavior & Expectations: Setting a High Bar

Consumers demand more from brands, and omnichannel strategies help meet those expectations:

90% of consumers want seamless interactions across all channels, yet only 29% of businesses deliver that.
88% of shoppers are more likely to return to businesses offering a connected omnichannel experience.
60% of all retail sales are influenced by digital channels, even when the final purchase is made in-store.
75% of consumers expect an immediate response from brands on social media or live chat.
60% of Millennials expect seamless transitions between online and offline shopping.
62% of customers start their shopping journey online but may finish it in-store.
71% of customers expect personalized experiences across all channels.

5. Why BOPIS Is a Must-Have Omnichannel Strategy for 2024: Key Stats?

BOPIS has grown rapidly as it offers customers the flexibility they crave:

58% of consumers prefer blended shipping options like BOPIS, valuing the convenience of online shopping and the immediacy of in-store pickup.
47% of BOPIS customers make additional purchases when picking up their online orders.
BOPIS transactions in the U.S. accounted for $95 billion in 2022—representing 9% of total eCommerce sales—and this figure is expected to grow to $154 billion by 2025.
The rising popularity of BOPIS reflects customer demand for flexible, hybrid shopping solutions that merge the best of both digital and physical retail.

Offering flexible shopping options like BOPIS not only satisfies customer preferences but also drives additional in-store purchases, making it a powerful omnichannel strategy.

6. How Personalization Drives Omnichannel Success: Stats That Prove It

Personalization makes omnichannel engagement truly effective, driving customer loyalty and sales:

72% of consumers will only engage with personalized marketing content.
Personalizing omnichannel strategies leads to a 20% increase in customer satisfaction.
Personalization can reduce customer acquisition costs by 7.5%.
60% of consumers are more likely to make repeat purchases from brands offering personalized experiences across multiple channels.
Brands leveraging first-party data for omnichannel personalization see a 40% boost in revenue.
67% of shoppers expect brands to understand their needs based on previous interactions.

Leveraging first-party data to deliver tailored experiences across channels not only increases engagement but also fosters loyalty and higher sales.

7. Social Commerce: The Future of Shopping

Social commerce is becoming a driving force in retail, reshaping the way people shop:

By 2025, the global social commerce market is projected to reach $2.1 trillion and surge to $2.9 trillion by 2026.
59% of social commerce shoppers prefer to buy from small businesses, showing how social media empowers entrepreneurs.
44% of consumers are willing to buy from an unfamiliar brand while shopping on social media, influenced by platforms like Instagram and TikTok.
The UK commands 35.9% of global social commerce sales outside of China, showing its dominance in this area.
Social commerce is expected to grow at a rate of 35.3% by 2026, outpacing other retail sectors.
60% of Gen Z and 56% of millennial shoppers use social media for holiday shopping, turning to influencers and social platforms for product discovery.

With social platforms like Instagram and TikTok driving purchasing decisions, brands need to harness the power of social commerce to remain competitive in 2024.

8. The Future of Omnichannel: Key Trends and Technologies to Watch in 2024

Omnichannel strategies are evolving rapidly with new technologies and trends driving the future:

80% of retailers plan to implement BOPIS services by 2025, catering to the growing demand for flexible shopping experiences.
40% of all eCommerce sales will come from mobile devices in 2024, making mobile optimization essential for omnichannel success.
60% of retailers aim to integrate AI into their omnichannel strategies to offer personalized, real-time experiences.
87% of retailers believe omnichannel is critical to their future success, but only 8% feel they've fully mastered it.
Mobile commerce is expected to account for 43% of total retail eCommerce sales globally by 2024.
90% of retailers plan to invest in omnichannel fulfillment technologies to streamline customer experiences.
By 2025, 50% of B2C companies will incorporate virtual reality (VR) shopping into their omnichannel strategies.

Stay Ahead in the Omnichannel Game

The data is clear: omnichannel strategies are no longer optional—they are essential for success in 2024 and beyond. From enhancing customer satisfaction to increasing revenue, the stats show that omnichannel approaches help brands stay competitive in an ever-evolving retail landscape. If you're not adopting a seamless, connected strategy, you're risking losing customers to those who are.Firework specializes in bringing this vision to life, offering innovative solutions that make your digital storefront as engaging as a physical one. Our platform empowers you to create shoppable videos, host livestreams, and provide personalized shopping experiences that drive results.Put your commerce in motion. Find out how Firework can power your business forward.