Firework at VivaTech 2025: Shaping the Future of Retail Innovation

Viva Technology 2025 is fast approaching, and this year, Firework is proud to step into the spotlight as an official sponsor and exhibitor. As Europe’s biggest tech and startup conference, VivaTech brings together global leaders in innovation, making it the perfect platform for Firework’s debut in the broader tech ecosystem.

While Firework is widely known for transforming retail and eCommerce experiences with our AI-powered video solutions, our presence at VivaTech 2025 signals something even bigger: a strategic shift into the heart of innovation. If you’re wondering how to get to VivaTech or why Firework’s participation matters, this article covers everything, from travel and logistics to why Firework belongs at the center of the tech conversation.

Why VivaTech Matters in 2025

Held at Paris Expo Porte de Versailles, VivaTech is the global stage for game-changing innovation. From startups to multinational corporations, the event attracts forward-thinking leaders and showcases the next wave of breakthrough technologies.

This year, major sponsors like LVMH, L’Oréal, and Google are returning, spotlighting how technology continues to reshape entire industries, including luxury, retail, sustainability, and consumer engagement.

As a listed partner of VivaTech, Firework is joining a powerful conversation about what’s next. Our mission? Our mission is to showcase how AI and video are not only enhancing eCommerce, but also revolutionizing how brands connect with people.

Firework’s Mission: Driving the Future of Retail

Firework gives brands the tools to transform their digital storefronts into rich, immersive, video-first experiences. From shoppable livestreams to short-form videos, our technology brings storytelling and commerce together, powered by intelligent automation and real-time data.

At VivaTech, we’re not just showcasing retail solutions—we’re highlighting our role as a technology-first innovator. Our AI-driven approach is helping global brands:

• Personalize customer journeys in real time
• Activate first-party data in privacy-safe ways
• Replace static content with dynamic video storytelling
• Drive ROI across owned channels without relying on third-party cookies
  
  

This is more than product enhancement—it’s the foundation of connected commerce.

Why Firework Is at VivaTech

Firework’s participation in VivaTech 2025 marks a milestone: our first time sponsoring the event and our first step into a wider tech narrative.

Our goal is to reframe how technology powers the future of retail. VivaTech brings together the right audience—enterprise leaders, technologists, and digital disruptors—and offers a space for companies like Firework to prove that retail innovation isn’t just about sales; it’s about transformation.

Just like Bambuser gained visibility through LVMH’s Startup Awards, we see VivaTech as a strategic launchpad. But where Bambuser focused on livestreaming, Firework brings something broader: a fully integrated AI-powered video commerce solution built to scale globally across verticals.

What to Expect from Firework at VivaTech

At Firework’s VivaTech 2025 booth, attendees will experience the power of AI and video firsthand. Our activation will include:

• Live product demos featuring real-world use cases
• Interactive workshops on personalization and shoppable content
• Meet-the-team sessions with our engineering, marketing, and growth leaders
• Partner briefings for prospective tech collaborators and clients
• Case studies from top brands using Firework to boost conversion and engagement

This isn’t a static booth. It’s a hands-on journey into what the next generation of commerce looks like.

How to Get to VivaTech 2025

If you're asking how to get to VivaTech, here’s your practical travel guide:

Venue:

Paris Expo Porte de Versailles
1 Place de la Porte de Versailles, 75015 Paris, France

By Air:

• Charles de Gaulle (CDG): ~45 minutes via taxi/Uber
• Orly Airport (ORY): ~30 minutes by car or shuttle
  
  

By Train:

• From Gare du Nord: Take Metro Line 4 to Montparnasse, then Line 12 to Porte de Versailles.
• From Gare de Lyon: Take Line 14 to Saint-Lazare, transfer to Line 12.

By Metro:

• Take Metro Line 12 to Porte de Versailles
• Or hop on Tramway T2 or T3a for direct access

Nearby Hotels:

• Novotel Paris Vaugirard Montparnasse
• Mercure Paris Porte de Versailles Expo
• Pullman Paris Tour Eiffel for scenic views

Tickets:

Secure your pass via the VivaTech ticketing page. Choose from one-day or full conference options, with business networking access depending on your pass.

Who Should Visit Firework at VivaTech?

Firework’s activation is crafted to deliver value to every type of tech-forward attendee. Whether you’re in commerce, media, innovation, or investment, there’s a reason to stop by.

For Retail Executives and Brand Leaders

Firework shows how to turn shopping into storytelling and personalization into profit. Experience how our platform:

• Boosts conversion without 3rd-party cookies
• Creates hyper-engaging video storefronts
• Gives complete control of audience data and insights

If your business is shifting toward experience-driven commerce, you need to see Firework in action.

For CMOs and Digital Marketers

Break free from static ads. Firework delivers:

• Interactive videos native to your site
• Data-rich insights on engagement
• Dynamic content tailored to real-time behavior
  
  

Meet our marketing leaders and discover tools designed to future-proof your campaigns.

For Product and Engineering Teams

Firework’s flexible APIs and SDKs make integration seamless for tech leads. Learn how we:

• Power privacy-compliant personalization
• Automate content generation with AI
• Scale across global enterprise systems

Our tech isn't just smart—it’s built for speed and security.

For Investors and VCs

Backed by global adoption, Firework is scaling rapidly. VivaTech is a chance to explore:

• Strategic growth plans
• Emerging markets in video commerce
• How we’re leading the shift from platform reliance to brand-owned ecosystems

For Startups and Innovators

Looking to partner or get inspired? Firework is open to:

• Ecosystem collaboration
• Strategic integrations
• Co-marketing initiatives

We believe the future of innovation is collaborative, visual, and data-driven.

AI, Video, and the Next Chapter of Retail

What happens when AI, video, and commerce converge? This convergence results in a retail experience that is not just transactional, but transformative.

AI: Powering Hyper-Personalization

AI is more than automation; it’s anticipation. Firework uses AI to:

• Recommend content based on real-time behavior
• Personalize journeys without invading privacy
• Make every touchpoint smarter and faster

We’ve moved beyond guesswork into real-time responsiveness.

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Video: The Language of the Customer

Today’s consumers don’t scroll; they watch. Firework brings video out of social platforms and onto your site.

• Delivering TikTok-style videos, shoppable stories, and live product demos
• Increasing dwell time and retention
• Making content feel human, not corporate

Video is no longer an optional feature. It’s the new storefront.

Connected Retail: Seamless by Design

We help brands unify content, commerce, and data across touchpoints:

• In-store meets online through QR-driven product discovery
• Mobile syncs with desktop via personalized experiences
• Marketing aligns with merchandising through live analytics

Firework is at the forefront of connected commerce.

Join Us in Paris

Firework is ready to make waves at VivaTech 2025. Our technology, our mission, and our momentum align perfectly with the event’s theme: innovation that matters.

🗓️ Dates: June 11–14, 2025
📍 Location: Paris Expo Porte de Versailles
🎯 Schedule a Meeting with Firework

Firework’s presence at VivaTech is more than a sponsorship; it’s a signal. We’re no longer just a retail tech company. We’re a global innovation platform redefining what’s possible through AI, video, and real-time personalization.

If you’re exploring how to get to VivaTech, let these directions be your roadmap. And once you arrive, look for the team that’s transforming retail from the ground up. Look for Firework.

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