Question 1

What is Firework?

Accepted Answer

Firework is a leading AI-powered video commerce platform designed to help businesses create immersive, human-centric shopping experiences online. It combines shoppable video, livestreaming, AI assistance, and virtual consultations to drive engagement, conversions, and brand loyalty.

Question 2

What is video commerce?

Accepted Answer

Video commerce (or video shopping) integrates video content directly into the ecommerce experience, allowing customers to watch videos (live or pre-recorded) and purchase products featured within them, often without leaving the video player. It aims to replicate the engaging and informative aspects of in-store shopping online.

Question 3

What solutions does Firework offer?

Accepted Answer

Firework offers a suite of video commerce solutions including Shoppable Video (short-form and long-form), Livestream Shopping, 1:1 Video Chat (Virtual Shopping), AI Video Assistant (AVA), and Video Showroom capabilities, all integrated into a single platform. They also offer consulting and content production services.

Question 4

How does Firework help increase sales?

Accepted Answer

Firework increases sales by boosting customer engagement through interactive video, providing personalized assistance via AI and live experts, shortening the path to purchase with shoppable features, and building trust through authentic video content like UGC reviews and demonstrations. Case studies show lifts in conversions, engagement time, and AOV.

Question 5

What is the Firework AI Video Assistant (AVA)?

Accepted Answer

AVA is Firework's AI-powered sales assistant that interacts with customers via video chat, providing personalized product recommendations, answering questions, anticipating needs, and guiding them through the purchase process, mimicking an expert in-store associate.

Question 6

How does Shoppable Video work?

Accepted Answer

Shoppable Video allows viewers to click on products featured within a video (live or pre-recorded) to view details, add items to their cart, and often complete the purchase directly from the video interface, creating a seamless shopping experience.

Question 7

What is Firework's Video Showroom?

Accepted Answer

The Video Showroom connects digital and physical retail spaces, allowing brands to create 24/7 accessible virtual showrooms featuring products showcased through video, accessible globally.

Question 8

What is 1:1 Video Chat / Virtual Shopping?

Accepted Answer

This feature connects online shoppers directly with brand experts, store associates, or stylists via live video call for personalized consultations, product demonstrations, and assistance, replicating a high-touch in-store interaction. Scheduling and on-demand options may be available.

Question 9

Is Firework suitable for small businesses?

Accepted Answer

Yes, Firework offers solutions tailored for both enterprise clients and small businesses, including specific plans (like the free Pilot plan via Shopify) and integrations designed to help smaller brands leverage video commerce effectively.

Question 10

Is Firework suitable for large enterprises?

Accepted Answer

Absolutely. Firework provides enterprise-grade infrastructure (132 global CDN locations), robust security (SOC 2, ADA, DPF compliant), global content delivery, dedicated support, strategic consulting, and content production services designed for the needs of large brands and retailers.

Question 11

Does Firework integrate with Shopify?

Accepted Answer

Yes, Firework has a dedicated Shopify App that allows seamless integration of shoppable video, UGC, and other Firework features into Shopify stores and the Shop App. A free Pilot plan is available through the app.

Question 12

Can I use Firework with other ecommerce platforms?

Accepted Answer

Firework is designed to be platform-agnostic and can be integrated with various ecommerce platforms (like Adobe Commerce, Salesforce Commerce Cloud, SAP), websites, and mobile apps through embed codes and APIs. Contact Firework for specifics on integrating with your platform.

Question 13

How much does Firework cost?

Accepted Answer

Firework offers various pricing plans, including a free Pilot plan for Shopify users and tiered paid plans (Starter, Growth) based on usage (e.g., monthly video views). Enterprise pricing is custom. Visit the Firework Plans page (firework.com/plans/) for details.

Question 14

Is there a free trial or free plan available?

Accepted Answer

Yes, Firework offers a free Pilot plan via the Shopify App. Free trials for paid plans may also be available. Check their website or contact sales for current offers.

Question 15

How easy is it to implement Firework?

Accepted Answer

Implementation varies. The Shopify App is designed for easy installation. For broader website integration, Firework typically involves embedding code snippets. They offer support, documentation, and implementation services to assist with setup.

Question 16

Does Firework affect website speed?

Accepted Answer

Firework emphasizes its optimized video infrastructure designed for fast loading times with minimal impact on website performance ('zero drag'), citing speeds 31% faster than YouTube embeds. Their global CDN helps ensure efficient video delivery.

Question 17

What kind of videos can I use with Firework?

Accepted Answer

You can use various types of videos, including short-form vertical videos (like TikTok/Reels), longer horizontal videos, user-generated content (UGC), professionally generated content (PGC), influencer content (IGC), and live streams.

Question 18

Can I import videos from social media?

Accepted Answer

Yes, Firework allows you to import videos directly from platforms like Instagram, TikTok, and YouTube, making it easy to repurpose existing content.

Question 19

How does Firework handle User Generated Content (UGC)?

Accepted Answer

Firework allows brands to collect, manage, and display UGC video reviews and content on their website (e.g., on product pages), adding authenticity and social proof to marketing campaigns.

Question 20

What analytics does Firework provide?

Accepted Answer

Firework offers a comprehensive analytics dashboard tracking key metrics such as video views, engagement rates (clicks, interactions), add-to-cart rates, conversion rates, and attributed revenue (GMV).

Question 21

Can I customize the look of the video player?

Accepted Answer

Yes, Firework typically offers customization options for the video player appearance (e.g., colors, branding) to match your website's design.

Question 22

What interactive features can be added to videos?

Accepted Answer

You can add interactive elements like polls, quizzes, clickable calls-to-action (CTAs), product carousels, and embedded coupons directly within the videos to boost engagement.

Question 23

How does livestream shopping work with Firework?

Accepted Answer

Firework enables brands to host live video shopping events on their own website. During the stream, hosts can demonstrate products, interact with viewers via chat (often with features like multi-host support), and viewers can purchase featured items directly within the live video player.

Question 24

Can Firework videos be embedded in emails?

Accepted Answer

Yes, Firework provides functionality to embed videos or video previews into email marketing campaigns to increase engagement and click-through rates.

Question 25

Can Firework be used in mobile apps?

Accepted Answer

Yes, Firework's technology can be integrated into native mobile apps (iOS and Android) to provide seamless, engaging video experiences similar to popular social platforms.

Question 26

Does Firework integrate with the Shop App?

Accepted Answer

Yes, Firework integrates with the Shopify Shop App, allowing brands to feature their shoppable videos directly within the Shop App's feed and storefront (Shop Minis).

Question 27

How can Firework be used offline?

Accepted Answer

Firework allows the generation of QR codes that can be used in physical stores, packaging, or print materials. Scanning the QR code can lead customers to specific video content (like product demos or virtual showrooms), bridging the gap between offline and online experiences.

Question 28

What kind of support does Firework offer?

Accepted Answer

Firework offers various levels of support depending on the plan, potentially including email support, chat support, dedicated account managers, strategic consulting, and operational assistance for content and campaigns.

Question 29

Is Firework secure and compliant?

Accepted Answer

Yes, Firework emphasizes security and compliance. They are SOC 2 compliant, ADA compliant (accessibility), and certified under the EU-U.S. Data Privacy Framework (DPF), indicating adherence to high standards of data security, privacy, and accessibility.

Question 30

What industries benefit most from Firework?

Accepted Answer

While beneficial for many D2C brands and retailers, Firework highlights solutions specifically for industries like Beauty & Personal Care, Fashion & Apparel, Automotive, Grocery & CPG, Consumer Electronics, and Home Goods, where visual demonstration and expert advice are particularly valuable.

Question 31

How does Firework compare to using YouTube or social media videos?

Accepted Answer

Firework integrates commerce features directly into the video player on *your* website or app, reducing friction for purchases. Unlike social platforms, it keeps traffic on your domain (owned channel), provides deeper analytics tied directly to sales (GMV tracking), and offers commerce-specific features like 1:1 consultations and AI assistance.

Question 32

Do I need to create my own video content?

Accepted Answer

You can use your own existing videos, import from social media (Instagram, TikTok, YouTube), collect User Generated Content (UGC), or utilize Firework's end-to-end content production services, which include sourcing hosts, strategic planning, and full production.

Question 33

What results can I expect from using Firework?

Accepted Answer

Customers report significant increases in engagement time (e.g., 3.7x), conversion rates (e.g., 3.3x or higher), and average order value, leading to measurable revenue lift (GMV tracking). Firework also aims to build brand loyalty and provide valuable customer insights.

Question 34

Can Firework help with content strategy and operations?

Accepted Answer

Yes, Firework offers consulting services that include developing video commerce best practices, industry-specific strategies (UGC, PGC, IGC), optimization based on data analysis, and operational support for content creation and campaign management.

Question 35

Where is Firework based?

Accepted Answer

Firework is headquartered in San Mateo, California (Silicon Valley), with additional offices in New York, Toronto, London, Hong Kong, and Tokyo.

Question 36

How does the AI Video Assistant personalize recommendations?

Accepted Answer

AVA uses natural language processing (NLP) to understand customer queries and accesses product catalogs and potentially customer data (if integrated) to provide relevant, tailored suggestions, answer questions, and guide purchases in real-time during the video interaction.

Question 37

How are products linked in shoppable videos?

Accepted Answer

Within the Firework platform, you can tag products from your integrated catalog (e.g., Shopify catalog) at specific timestamps or associate them with the video overall. These tagged products then become clickable overlays or appear in an interactive carousel within the player.

Question 38

Can Firework videos be used on product pages (PDPs)?

Accepted Answer

Yes, embedding shoppable videos, tutorials, or UGC video reviews directly onto Product Detail Pages (PDPs) is a common and effective use case for Firework to increase engagement and conversion rates at the point of purchase consideration.

Question 39

Can I preview Firework on my own website before committing?

Accepted Answer

Yes, Firework offers a 'Preview on your site' tool (link typically available on the homepage or pricing page), allowing you to visualize how Firework video elements might look and function on your existing website.

Question 40

Where can I see examples of brands using Firework?

Accepted Answer

Firework features customer stories and case studies on their website (firework.com/customer-stories/), showcasing successful implementations by brands like The Fresh Market, Heinz, Natori, Musely, Hyland's, Cymbiotika, and others across various industries.

Question 41

How do I get started with Firework?

Accepted Answer

You can get started by requesting a demo through their website (firework.com/demo-request), installing the Firework Shopify App for the free Pilot plan, or signing up for a free trial if available for other plans (check firework.com/plans/ or contact sales).

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「日経ムックリテールDX 2024」 2024/03/07

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「日経ムック リテールDX 2024」に、Fireworkカントリーマネージャー瀧澤優作によるライブコマース座談会の内容が掲載されました

「日経ムック リテールDX 2024」 2024/03/07

●Part2 リテールメディア成功の法則