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Industry Insights
A flat-style digital illustration showing three people shopping online in a winter-themed setting. They sit together against a dark blue snowy background with snowflakes, using a laptop, smartphone, and tablet. One person holds a wrapped gift box, symboliz

Holiday Shopping 2025 Statistics Every Retailer Should Know

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Samrawit Berhe
Nov 28, 2025
Industry Insights
A festive digital illustration featuring the title “10 Ways AI Is Changing Holiday Shopping” above a glowing blue AI robot wearing a Santa hat. Three gift boxes sit beside the robot, surrounded by sparkling stars on a dark navy background.

10 Ways AI Is Changing Holiday Shopping

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Samrawit Berhe
Nov 27, 2025
Home
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How to Increase Conversion Rates in Home Improvement With Better PDP Content

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Samrawit Berhe
Nov 21, 2025
Industry Insights

How AI Is Transforming Product Discovery for Shoppers

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Samrawit Berhe
Nov 20, 2025
Industry Insights
A dark blue smartphone on a blue background displaying an AI-powered ecommerce interface. The screen headline reads “How E-Commerce Brands Are Using AI,” with product cards showing a beige handbag and white sneakers, a chat bubble saying “You might also li

10 Ways E-Commerce Brands Are Using AI

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Samrawit Berhe
Nov 14, 2025
Industry Insights
A digital concept image of a smartphone displaying a TikTok-style ecommerce interface, showing product videos of sneakers and lipstick with “Add to Cart” buttons. Floating icons for likes, comments, and shares surround the phone, all in a blue and purple g

The TikTok Effect and Ecommerce: Designing PDPs for a Scroll Culture

Nov 14, 2025
Industry Insights
A woman stands in a grocery store aisle holding her smartphone while chatting with an AI assistant. On-screen text bubbles read, “Which olive oil is best for roasting vegetables?” and “I’d recommend a cold-pressed extra virgin olive oil for high flavor.” B

Top Grocery Industry Trends in 2025: Consumer Insights and Technology Innovations

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Samrawit Berhe
Nov 5, 2025
Industry Insights
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Why The Future of Shopping Is Agentic Commerce

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Samrawit Berhe
Nov 5, 2025
Industry Insights
A digital illustration showing an AI video generation interface on a computer screen, where still product images are being transformed into a dynamic video.

How Generative AI Is Powering the Next Wave of Shoppable Video

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Samrawit Berhe
Oct 31, 2025
Industry Insights
A 3D-rendered digital image of a smartphone displaying an AI shopping agent interface with personalized product recommendations, including headphones, shoes, and a smartwatch. Each item shows ratings and an “add to cart” button. The background features a s

The Evolution of the PDP: Where Discovery, Storytelling, and Conversion Converge

Celeine Easdon-Smith
Oct 30, 2025
Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

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Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

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Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

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Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

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Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

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Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

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Samrawit Berhe
Oct 6, 2025
Industry Insights
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5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
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Shoppable Video
A man wears a stylish blue backpack, with a play button and navigation options overlaid on a bright window background.

How to Power Up Salesforce Stores with Shoppable Video

Celeine Easdon-Smith
Jul 2, 2025
Shoppable Video
Product details display for headphones featuring noise cancellation, Bluetooth 5.0, grey color, and 20-hour battery life options.

Turn Your Salesforce Commerce Cloud Product Pages Into Interactive Video Experiences That Convert

Ritesh Kewlani
Jul 2, 2025
Industry Insights
A graphic featuring the text "Bazaarvoice Review 2025" with icons of review ratings and user profiles, emphasizing "Your voice matters."

Bazaarvoice Review 2025

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Samrawit Berhe
Jul 1, 2025
Industry Insights
A person interacting with a tablet, exploring product reviews, featuring images of various backpacks against a modern background.

Best Bazaarvoice Alternatives in 2025 for Immersive Commerce

Celeine Easdon-Smith
Jul 1, 2025
Shoppable Video
A hand holding a smartphone displays an engaging video shopping interface with a highlighted product feature and call-to-action button.

How to Turn E-Commerce Pages into High-Converting Shoppable Video Experiences

Samrawit Berhe headshot
Samrawit Berhe
Jul 1, 2025
Firework Product
A colorful, modern dashboard interface displaying review cards, highlighting a starred rating and dynamic graphics against a purple background.

Top Syndigo Competitors and Alternatives for 2025: Where Firework Leads the Pack

Sam Horton
Jul 1, 2025
Shoppable Video
A laptop displaying the text "Building Immersive Experiences with Firework & Adobe Experience Manager" on a workspace desk.

Building Immersive Experiences with Firework & Adobe Experience Manager

Firework Staff
Jun 30, 2025
Livestream Shopping
A digital interface displays a video commerce solution with a cart icon, product options, and a live stream feature.

How to Add Live Video Commerce to Adobe Experience Manager (Without Custom Code)

Ritesh Kewlani
Jun 30, 2025
Industry Insights
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Measure Marketing ROI with This Guide to Campaign Success

Sam Horton
Jun 30, 2025
Video Content

7 Video Marketing Trends That Will Define 2025

Sam Horton
Jun 25, 2025
Shoppable Video

How to Leverage Shoppable Video Storytelling this Summer

Celeine Easdon-Smith
Jun 25, 2025
Industry Insights

9 Irresistible Summer Email Marketing Tips & Ideas

Sam Horton
Jun 22, 2025