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Industry Insights
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5 AI Personalization Examples That Will Inspire You

Samrawit Berhe headshot
Samrawit Berhe
Jul 22, 2025
Industry Insights
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5 AI Personalization Tactics That Convert Like Crazy

Sam Horton
Jul 22, 2025
Shoppable Video
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Summer 2025 Video Marketing Playbook: Drive Sales When Competition Heats Up

Ritesh Kewlani
Jul 22, 2025
Beauty and Personal Care
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19 Must-Know Hair Care Brands for E-Commerce Success

Firework Staff
Jul 21, 2025
Industry Insights
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5 AI Commerce Solutions That Never Stop Learning

Ritesh Kewlani
Jul 21, 2025
Industry Insights
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5 AI Marketing Personalization That Drives Real Results

Celeine Easdon-Smith
Jul 21, 2025
Beauty and Personal Care
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9 Beauty Industry Trends Shaping 2026 and Beyond

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Samrawit Berhe
Jul 21, 2025
Beauty and Personal Care
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9 Innovative Hair Care Products Retailers Need Now

Sam Horton
Jul 21, 2025
Industry Insights

The Ultimate E-commerce Summer Cleaning Checklist for Brands

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 21, 2025
Industry Insights
A woman with long hair wears a beige sweater; features an AR Try-On interface showing ratings, weight, and water resistance icons.

5 DTC E-Commerce Models That Dominate Their Markets

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Samrawit Berhe
Jul 17, 2025
Partner News
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5 Proven Commerce Cloud Salesforce Integration Tactics

Firework Staff
Jul 17, 2025
Shoppable Video
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8 Best Practices for E-Commerce with Firework Shoppable Video

Sam Horton
Jul 17, 2025
Industry Insights
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Why Retailers Are Embracing DTC (And How You Can Too)

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 17, 2025
Customer Experience
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7 AI-Driven Personalization Strategies That Double Engagement

Celeine Easdon-Smith
Jul 16, 2025
Industry Insights
A shopper browsing clothing in a store, next to a digital interface showcasing a gray handbag with an "Add to cart" button.

D2C Business Models That Outperform Traditional Retail

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 16, 2025
Industry Insights
A smartphone screen displaying an AI app with four product images: a backpack, chair, smart speaker, and wireless earbuds.

5 Generative AI Use Cases Transforming Retail Operations

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A humanoid robot scans inventory in a warehouse, revealing stock quantities for various items on a digital display.

How AI in Retail Delivers Game-Changing Success Stories

Firework Staff
Jul 14, 2025
Partner News
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How to Choose and Work with a Salesforce Commerce Cloud Partner for Firework Integration

Ritesh Kewlani
Jul 14, 2025
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Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

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Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2026

Samrawit Berhe headshot
Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe headshot
Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

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Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
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Why Storytelling Matters in Modern eCommerce

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Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

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Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

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Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025
Video Commerce
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Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

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Samrawit Berhe
Sep 12, 2025
Video Commerce
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Boosting Conversions with Short-Form Video: Strategies for Retailers

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Samrawit Berhe
Sep 11, 2025