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Industry Insights

A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe

Jan 21, 2026

Beauty and Personal Care

A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe

Jan 16, 2026

Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe

Jan 14, 2026

Industry Insights

A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe

Jan 9, 2026

Fashion and Apparel

A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe

Jan 7, 2026

Industry Insights

A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

The Future of Beauty Ecommerce Begins with an Effective Interactive Video Commerce Strategy

Fashion Video Commerce: Pioneering the Next Wave of Online Retail

The Power of Self-Awareness: Effective Leadership in Startup

A Deep Dive into the Growth of Retail Media Networks: An Interview with Firework's Renee Caceres

Video and Shopping: Why They Need to Be in the Same Place

Exploring the Link: Video Commerce as a Revenue Generator

Startup Success: The 5 Key Elements to Being a Successful Startup Employee

Revolutionize Your Physical Store with Digital Showrooms: Amplify Sales & Boost Customer Engagement

Unleashing the Power of Firework Shoppable Video Content

How to Create a More Engaging Omnichannel Experience With Video

Leveraging Video Commerce for Deeper Consumer Connections in an Uncertain Economy

9 Ways E-commerce Platforms Boost Sales with Video and Livestream Integration

1+1=3: Firework and Revenue Roll Team Up to Reimagine the Customer Journey Funnel

Unlock the Power of Personalized Engagement with Firework's Interactive Video

Inform, Entertain, Convert: Your Video Content Strategy Should Do It All

How Luxury Brands are Using Shoppable Video Platforms to Boost Sales

First-Ever Generative AI Product for Video Commerce Launched by Firework

The Inevitability of a Video-Centric Commerce Landscape

How the Creator Economy Is Reshaping Retail

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Agentic Commerce: What the Industry Is Learning

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Retail in 2026: What Still Converts (and What No Longer Works)

How to Improve PDP Search Rankings With AI

How Video Content Impacts Purchase Decisions

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

How to Use PDP Data to Predict What Shoppers Want Next

What Is Agentic Commerce? A Simple Guide for Retail Teams

Why PDPs Need to Look More Like TikTok (and How to Do It)