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Industry Insights

A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe

Jan 21, 2026

Beauty and Personal Care

A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe

Jan 16, 2026

Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe

Jan 14, 2026

Industry Insights

A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe

Jan 9, 2026

Fashion and Apparel

A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe

Jan 7, 2026

Industry Insights

A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Embark on Your Video Marketing Journey in the Health and Wellness Industry

Fashion Forward: Crafting a Winning Video Marketing Strategy with Firework

Mastering the Omnichannel Experience: How Video Transforms the Fashion Industry

Omnichannel: The Power of Video in the Food, Beverage, and Grocery Industry

Omnichannel: The Power of Video in the Luxury Goods Industry

Omnichannel: The Power of Video in the Tech Industry

Omnichannel Video Marketing for the Health and Wellness Industry

Revving Up Your Auto Dealership with Video Marketing Mastery

The Four New Rules of Brand Engagement: Elevating Trust and Loyalty Through Video Commerce

Unlocking the Potential of Video Commerce: Real-Life Examples

Unlocking the Power of Video in the Beauty Industry's Omnichannel Strategy

Essential Equipment for Short-Form Retail Video Production

Generating Video for E-commerce: The Complete Guide

Accelerating Sales in the Auto Dealership Industry with Video Commerce

Customer Connections Through Video: Enhance the Food Shopping Experience

Elevating Luxury Shopping with Firework's 1:1 Video Chat: A Paradigm Shift for High-End Brands

Revolutionizing Health and Wellness Brands: The Impact of Video Commerce

Revolutionizing Tech Brand-Customer Connections: The Power of Video Commerce

How the Creator Economy Is Reshaping Retail

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Agentic Commerce: What the Industry Is Learning

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Retail in 2026: What Still Converts (and What No Longer Works)

How to Improve PDP Search Rankings With AI

How Video Content Impacts Purchase Decisions

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

How to Use PDP Data to Predict What Shoppers Want Next

What Is Agentic Commerce? A Simple Guide for Retail Teams

Why PDPs Need to Look More Like TikTok (and How to Do It)