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Industry Insights

A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe

Jan 21, 2026

Beauty and Personal Care

A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe

Jan 16, 2026

Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe

Jan 14, 2026

Industry Insights

A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe

Jan 9, 2026

Fashion and Apparel

A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe

Jan 7, 2026

Industry Insights

A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Exceptional Customer Experiences: Unveiling the Magic of Firework

Striking a Balance: In-Store vs. Online Customer Experiences

The Five Key Components of Exceptional Customer Experience: Insights from Firework

The Pinnacle of Success: The Importance of Customer Experience by Firework

The Unparalleled Significance of Outstanding Customer Service

Transforming Retail: The Impact of 1:1 Customer Experience Platforms – A Firework Case Study

Unlocking the Future of Retail: 1-1 Customer Experience Use Cases with Firework

Live Events vs Video Showroom: Understanding Which Fits Your Business Needs

The Evolution from E-commerce to Video Commerce: A Paradigm Shift in Online Retailing

Firework's Creative Strategy Guide: Unlock Video Commerce Using These Four Steps

A Step-By-Step Guide to Elevate Your E-Commerce with Video Commerce

Choose the Perfect Video Commerce Platform: A Comprehensive Guide for Your Business

How Video Commerce is Revolutionizing Online Shopping Like TikTok

How Video Commerce is Revolutionizing the Ecommerce Industry

Video Commerce Pioneers: Companies Leveraging Firework for Success

Checklist: Initiating Your Video Marketing Strategy in the Tech Industry

Elevating Luxury Brands with the Art of Video Marketing

Elevating Your Food and Beverage Video Marketing Strategy with Firework

How the Creator Economy Is Reshaping Retail

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Agentic Commerce: What the Industry Is Learning

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Retail in 2026: What Still Converts (and What No Longer Works)

How to Improve PDP Search Rankings With AI

How Video Content Impacts Purchase Decisions

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

How to Use PDP Data to Predict What Shoppers Want Next

What Is Agentic Commerce? A Simple Guide for Retail Teams

Why PDPs Need to Look More Like TikTok (and How to Do It)