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Industry Insights

A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe

Jan 21, 2026

Beauty and Personal Care

A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe

Jan 16, 2026

Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe

Jan 14, 2026

Industry Insights

A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe

Jan 9, 2026

Fashion and Apparel

A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe

Jan 7, 2026

Industry Insights

A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Unlocking Engagement: A Step-by-Step Guide to Creating Interactive Videos

Unlocking the Power of Video Live Chat: A Game-Changer for Businesses

Unveiling the Top Live Chat Tools: Elevating Customer Engagement

Video Live Chat vs. Chatbots: Unraveling the Benefits

Who Should Run Your Live Chat: Unveiling the Key Players for Success

AI-Powered Ecommerce: Transforming Shopping Experiences

AI: Revolutionizing Retail for Enhanced Customer Experiences and Efficiency

Omnichannel Retail Strategy: A Guide for Retail and Luxury Brands Looking to Incorporate Video Commerce

AI's Unstoppable March: Revolutionizing the Retail Realm

AI Trends Revolutionizing the Retail Industry: A Deep Dive into the Future

Elevating Luxury Retail: The Power of AI

How to Make Your Horizontal Video Vertical and Shoppable

Revolutionizing Retail: The Many Benefits of AI

The Creative Revolution: How Retail Brands are Harnessing Generative AI

The Future of AI and AR in Retail: A Billion-Dollar Transformation

Unlocking the Influence of Words: The Art of Thoughtful Communication

Decoding Customer Experience: Insights from Firework

Elevating Your Online Customer Experience

How the Creator Economy Is Reshaping Retail

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Agentic Commerce: What the Industry Is Learning

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Retail in 2026: What Still Converts (and What No Longer Works)

How to Improve PDP Search Rankings With AI

How Video Content Impacts Purchase Decisions

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

How to Use PDP Data to Predict What Shoppers Want Next

What Is Agentic Commerce? A Simple Guide for Retail Teams

Why PDPs Need to Look More Like TikTok (and How to Do It)