Transform Your Shopping Experience with Video Commerce
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Industry Insights

Top 13 Influencer Marketing Platforms Available to Elevate Your Brand

Natalia Petrova
Jan 30, 2025
Industry Insights

Your Complete Guide on Average E-Commerce Conversion Rate For High-Ticket Sales [2025]

Firework Staff
Jan 27, 2025
Industry Insights

Recover Lost Sales in E-commerce: 8 Proven Strategies

Firework Staff
Jan 26, 2025
Video Commerce

Video Commerce Market Size to Reach $2.8 Trillion by 2028: Complete Analysis

Firework Staff
Jan 26, 2025
Video Content

What is Interactive Video? Master the Art of Creating Them

Firework Staff
Jan 23, 2025
Video Content

How Has TikTok Changed Brand Engagement and What Happens If It's Banned

Firework Staff
Jan 21, 2025
Industry Insights

Live Shopping vs Traditional E-Commerce: A 2025 Guide to 10 Key Differences

Firework Staff
Jan 21, 2025
Industry Insights

Social Commerce Examples: 14 Real-Life Success Stories and Insights

Firework Staff
Jan 21, 2025
Video Creation

Top 17 Interactive Video Examples That Inspire

Firework Staff
Jan 21, 2025
Industry Insights

VAM or DAM: Which Asset Management System Is Right for Your Video Strategy?

Firework Staff
Jan 21, 2025
Video Creation

Video Distribution Strategy: 12 Best Practices for Maximum Reach and Engagement

Firework Staff
Jan 21, 2025
Industry Insights

TikTok Ban Could Reshape Social Shopping and Accelerate Video Commerce

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Samrawit Berhe
Jan 17, 2025
Video Creation

How to Embed Instagram Video on a Website

Firework Staff
Jan 16, 2025
Video Creation

Inbound Marketing for eCommerce: A Comprehensive Guide to Boosting Online Sales

Firework Staff
Jan 16, 2025
Video Creation

Linear vs Interactive Video: Navigating Your Choices

Firework Staff
Jan 16, 2025
Video Creation

Standard Video vs Interactive Video: Key Differences, Advantages, and Disadvantages

Firework Staff
Jan 16, 2025
Video Creation

The Future of Social Commerce: Market Predictions for 2025

Firework Staff
Jan 16, 2025
Video Creation

Video Landing Pages: Best Practices and 11 High-Converting Examples

Firework Staff
Jan 16, 2025
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Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe headshot
Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe headshot
Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

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Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

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Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

Samrawit Berhe headshot
Samrawit Berhe
Jan 2, 2026
Industry Insights
A shopper browsing an AI-enhanced product detail page on a laptop, featuring a sofa product with AI-generated recommendations, a virtual assistant video, and interactive PDP elements in a softly lit home setting.

How to Improve PDP Search Rankings With AI

Samrawit Berhe headshot
Samrawit Berhe
Dec 31, 2025
Video Commerce
A shopper watches a product video on an ecommerce website displayed on a laptop, with a play button, product details, and an “Add to Cart” button visible, illustrating video commerce influencing purchase decisions.

How Video Content Impacts Purchase Decisions

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Samrawit Berhe
Dec 24, 2025
Industry Insights
A woman holds a smartphone while shopping for furniture online, viewing a beige sofa through a clean, minimalist mobile ecommerce interface with a transparent overlay showing alternate sofa options and an “Add to Cart” button, set in a modern living room.

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

Samrawit Berhe headshot
Samrawit Berhe
Dec 24, 2025
Industry Insights
A realistic photograph of a dark gray laptop on a wooden desk displaying a modern e-commerce product detail page. The screen shows a blue button-up shirt with a 20% discount, an AI-powered FAQ answering fit questions, a shoppable video thumbnail, recommend

How to Use PDP Data to Predict What Shoppers Want Next

Samrawit Berhe headshot
Samrawit Berhe
Dec 19, 2025
Industry Insights
A futuristic digital illustration titled “What Is Agentic Commerce? A Simple Guide for Retail Teams,” showing a hand holding a smartphone with an interactive shopping interface while a glowing AI robot assistant points to product recommendations, discounts

What Is Agentic Commerce? A Simple Guide for Retail Teams

Samrawit Berhe headshot
Samrawit Berhe
Dec 18, 2025
Industry Insights
3D illustration of a smartphone displaying the TikTok logo on screen, representing TikTok-style shopping experiences and modern product detail page design.

Why PDPs Need to Look More Like TikTok (and How to Do It)

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Samrawit Berhe
Dec 12, 2025
Video Commerce
A dark blue digital illustration showing a smartphone with glowing ecommerce UI elements, including product cards, discounts, and shopping icons. Snowflakes and small gift silhouettes create a subtle holiday theme. The title reads, “How Mobile-First Shoppe

How Mobile-First Shoppers Make Decisions During the Holiday Season

Samrawit Berhe headshot
Samrawit Berhe
Dec 11, 2025