Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Video Commerce
Illustration of an ecommerce product page with shoppable video, user-generated content reviews, and AI-powered recommendations connected across mobile and desktop devices.

How to Build a UGC Strategy That Increases Conversion in Ecommerce

Samrawit Berhe headshot
Samrawit Berhe
Mar 4, 2026
Industry Insights
An isometric digital illustration of an AI-powered e-commerce interface on a wood surface, featuring a glowing shopping cart and a sidebar where an AI assistant recommends matching furniture sets to a user.

How AI Is Reshaping Retail: What Target’s ChatGPT Ad Pilot Means for the Industry

Samrawit Berhe headshot
Samrawit Berhe
Feb 27, 2026
Home
Gemini said A central graphic of a modern stainless steel dishwasher is surrounded by four interactive digital tabs connected by glowing blue lines.

Home Appliances Industry Trends: What’s Shaping Shopping in 2026

Samrawit Berhe headshot
Samrawit Berhe
Feb 25, 2026
Industry Insights
A hand holding a smartphone, displaying a user-generated product review video of a man sitting on a couch. The man in the video is smiling and pointing toward a smaller black smartphone he is holding up for the camera.

AI-Generated Video for Ecommerce: How Brands Turn Content Gaps Into Sales

Samrawit Berhe headshot
Samrawit Berhe
Feb 20, 2026
Industry Insights
Illustration comparing a traditional TV product detail page with a modern AI-powered PDP, showing static specs on the left and interactive video, AI questions, and real-time answers on the right.

Amazon A+ Content Set the Standard. Here’s How to Apply It to Your Own PDPs.

Samrawit Berhe headshot
Samrawit Berhe
Feb 18, 2026
Industry Insights
Four shoppers from different generations standing side by side, each using a smartphone to browse and shop online, representing how Gen Z, Millennials, Gen X, and Baby Boomers engage with mobile commerce

AI Shopping Across Generations: How Different Age Groups Use AI in Ecommerce

Samrawit Berhe headshot
Samrawit Berhe
Feb 13, 2026
Industry Insights
A woman browsing clothing racks inside a modern fashion store; on the right, the same shopper at home using a mobile shopping app to browse and purchase apparel, illustrating connected in-store and online retail experiences.

Omnichannel Shopping in 2026: How to Build Connected Experiences Shoppers Actually Use

Samrawit Berhe headshot
Samrawit Berhe
Feb 12, 2026
Industry Insights
Abstract illustration of a modern ecommerce interface representing retail trends in 2026, with layered AI-driven UI cards for video-first discovery, personalization, shopping assistants, guided experiences, and real-time insights on a clean blue background

Retail Industry Updates for 2026: What You Need to Know

Samrawit Berhe headshot
Samrawit Berhe
Feb 6, 2026
Industry Insights
A shopper holding a smartphone that displays an AI-assisted Valentine’s Day shopping interface, with a perfume bottle centered on screen, category options for jewelry, flowers, and perfume, and an AI shopping assistant offering gift suggestions.

Valentine’s Day Shopping Trends: What the Latest Retail Spending Data Reveals

Samrawit Berhe headshot
Samrawit Berhe
Feb 3, 2026
Industry Insights
A man browsing a modern home appliance showroom with refrigerators and dishwashers, while translucent AI interface overlays show personalized recommendations, an AI shopping assistant, and an AI-powered shoppable video demonstrating an appliance with a pla

Ecommerce AI Tools: What They Are, How Retailers Use Them, and Why They Matter in 2026

Samrawit Berhe headshot
Samrawit Berhe
Jan 30, 2026
Industry Insights
Side-by-side graphic comparing an AI shopping assistant and a chatbot, with the AI assistant shown as a product recommendation interface and the chatbot shown as a basic conversational bot, highlighting the difference between guided shopping and simple que

AI Shopping Assistants vs Chatbots: What Enterprise Retailers Need to Know

Samrawit Berhe headshot
Samrawit Berhe
Jan 28, 2026
Consumer Electronics & Appliances
Two shoppers browsing a modern consumer electronics store, with translucent AI interface overlays displaying predictive analytics, pricing insights, and personalized product recommendations for devices like TVs, smartphones, and headphones, illustrating da

Consumer Electronics Buying Statistics: Why Shoppers Need More Proof Before Checkout

Samrawit Berhe headshot
Samrawit Berhe
Jan 23, 2026
Industry Insights
A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe headshot
Samrawit Berhe
Jan 21, 2026
Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe headshot
Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe headshot
Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe headshot
Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe headshot
Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

Samrawit Berhe headshot
Samrawit Berhe
Jan 2, 2026
Beauty and Personal Care
Company Culture
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Shoppable Video
A smartphone displays a video of a pink handbag, surrounded by shopping cart icons, suggesting an online shopping experience.

8 Best Practices for E-Commerce with Firework Shoppable Video

Sam Horton
Jul 17, 2025
Industry Insights
A smartphone displays a delivery box and industrial background, with location markers and dynamic lines representing tracking.

Why Retailers Are Embracing DTC (And How You Can Too)

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 17, 2025
Customer Experience
A smartphone displaying personalized product recommendations, featuring headphones, boots, and a smartwatch against a purple background.

7 AI-Driven Personalization Strategies That Double Engagement

Celeine Easdon-Smith
Jul 16, 2025
Industry Insights
A shopper browsing clothing in a store, next to a digital interface showcasing a gray handbag with an "Add to cart" button.

D2C Business Models That Outperform Traditional Retail

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 16, 2025
Industry Insights
A smartphone screen displaying an AI app with four product images: a backpack, chair, smart speaker, and wireless earbuds.

5 Generative AI Use Cases Transforming Retail Operations

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A humanoid robot scans inventory in a warehouse, revealing stock quantities for various items on a digital display.

How AI in Retail Delivers Game-Changing Success Stories

Firework Staff
Jul 14, 2025
Partner News
A code snippet for calculating totals, alongside product details for a handbag and watch, with buttons for adding to cart and quick view.

How to Choose and Work with a Salesforce Commerce Cloud Partner for Firework Integration

Ritesh Kewlani
Jul 14, 2025
Industry Insights
A digital store interface featuring a shopping bag icon, an 'Add to Cart' button, and a star rating system. Background of a store.

Learn What D2C Means and How It Boosts Your Margins

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A smartphone displays a video of a person wearing a beige trench coat, featuring shopping options below for adding to cart.

What DTC Really Means for Your Business (And Why It Matters)

Sam Horton
Jul 14, 2025
Customer Experience

9 High-End Retail Secrets That Create Exceptional Digital Shopping Experiences

Firework Staff
Jul 11, 2025
Customer Experience
A woman in a light blazer holds a tablet, standing in a luxury store with various handbags displayed in the background.

Luxury Retail Strategy Guide for Converting Browsers into Premium Buyers

Firework Staff
Jul 11, 2025
Industry Insights
A stylish woman in a pastel pink coat uses a tablet in a boutique surrounded by elegant clothing and accessories.

Why Luxury Digital Experiences Are Driving More Sales in 2025

Ritesh Kewlani
Jul 11, 2025