2025 Home Video Commerce Playbook

Unlock the Power of Video to Transform Shopping Experiences
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Revolutionizing Home Shopping with Video Commerce‍

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Did you know that brands in the home and furniture industry adopting video commerce experience up to a 13% conversion rate- far surpassing the 1% industry average.

Video commerce is transforming the way consumers discover, evaluate, and shop for home goods. Through immersive, shoppable content and AI-driven experiences, brands can now bring the showroom into the home.

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In the playbook we'll cover:

Why Video Commerce?

  • Engagement & Conversion: Video commerce drives stronger connections with customers, increasing engagement and conversion rates.
  • Higher Conversion Rates: Home brands leveraging video formats report up to 13% conversion rates with shoppable video and 9% with video showrooms.
  • Repeat Purchases: Brands see a 240% lift in repeat purchases when shoppers engage with video-powered experiences.
  • AI-Driven Personalization: Smart recommendations improve product discovery and elevate customer satisfaction.
  • Revenue Growth: Shoppers interacting with video content show increased basket size and contribute to a 95% lift in lifetime value (LTV).

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✅ What is Video Commerce?

Explore the formats transforming the home shopping journey:

  • Shoppable Video: Short-form videos embedded with clickable links for instant purchases.
  • Video Showroom: Brings the in-store shopping experience online with interactive, real-time product showcases.
  • 1:1 Video Chat: Virtual consultations with product experts to guide purchase decisions.
  • AI Virtual Assistant: Real-time support and product recommendations tailored to the individual shopper.

✅ Success Stories & Use Cases

Learn how top home and lifestyle brands like IKEA, West Elm, William Sonoma, and GreenPan are leveraging video commerce to:

✔ Increase on-site engagement and conversion rates.

✔ Deliver personalized product consultations and styling sessions.

✔ Boost in-store and online sales through interactive content.

✔ Maximize impact of QR codes and video-enabled packaging.

🚀 ROI Highlight: Brands implementing video commerce see dramatic improvements in session length, add-to-cart rates, and revenue per visitor.

✅ Content Best Practices

Discover how to:

  • Identify the right mix of content types- from UGC to brand-generated video.
  • Use storytelling to showcase product value, functionality, and design.
  • Implement scalable, low-cost content strategies that drive measurable results.

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🔍 Ready to transform how customers shop for home and lifestyle products?

Download the 2025 Home Video Commerce Global Blueprint now.

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Complete the form to download the eBook.