Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Video Creation
Person working at a desk with a laptop and tablet, designing creative graphics, surrounded by art supplies and magazines

How Short-form, Live Videos are Transforming The Digital Publishing Experience

Ritesh Kewlani
Feb 21, 2022
Video Commerce
Infographic or article debunking common myths about live commerce, presented by Firework, highlighting the benefits and realities of live shopping experiences.

Debunking the Top 6 Live Commerce Myths For Business in 2022

Sam Horton
Feb 17, 2022
Video Creation
A guide on developing an effective short video strategy to enhance brand visibility, engagement, and conversion rates for businesses.

How To Create A Powerful Short-Video Strategy For Business

Can Ozdoruk
Feb 9, 2022
Video Commerce
Livestream shopping and shoppable videos driving retail’s digital transformation.

How Live Commerce is Empowering Retail's Digital Transformation

Celeine Easdon-Smith
Feb 4, 2022
Livestream Shopping
Comprehensive guide cover on livestream shopping, outlining strategies and best practices for businesses in 2022.

Livestream Shopping: A Complete Business Guide For 2023

Can Ozdoruk
Jan 28, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Testing
Video Commerce
Video Content
Video Creation
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Video Creation
Find love online concept: A close-up of hands holding a mobile phone as a single woman looks for a boyfriend and gives a “like” to a handsome young man’s profile photo on a dating app. The image features soft focus and selective focus to enhance the moment.​⬤

How to Make Your Horizontal Video Vertical and Shoppable

Celeine Easdon-Smith
Oct 3, 2023
Video Content
Successful and beautiful hispanic woman working inside modern office building, businesswoman using laptop for video call smiling and waving, greeting gesture, online conference with colleagues.

Revolutionizing Retail: The Many Benefits of AI

Celeine Easdon-Smith
Oct 3, 2023
Video Content
Young femal e engineer concept. GUI (Graphical User Interface).

The Creative Revolution: How Retail Brands are Harnessing Generative AI

Celeine Easdon-Smith
Oct 3, 2023
Video Content
Online Shopping. Positive Young Black Girl Using Laptop and Credit Card At Home, Making Purchases In Internet, Sitting On Couch In Living Room

The Future of AI and AR in Retail: A Billion-Dollar Transformation

Can Ozdoruk
Oct 3, 2023
Company Culture
Chatbot Chat with AI, Artificial Intelligence. man using technology smart robot AI, artificial intelligence by enter command prompt for generates something, Futuristic technology transformation.

Unlocking the Influence of Words: The Art of Thoughtful Communication

Akash Cillanki
Oct 2, 2023
Video Content
Smiling young couple making shopping online with credit card and laptop at home. Happy multiethnic couple holding debit card while buying on ecommerce site using laptop. Cheerful guy and african girl making online purchase.

Decoding Customer Experience: Insights from Firework

Sam Horton
Sep 29, 2023
Video Content
Finding a smart way to invest her money

Elevating Your Online Customer Experience

Ritesh Kewlani
Sep 29, 2023
Video Content
Happy casual beautiful woman working on a laptop sitting on the bed in the house.

Exceptional Customer Experiences: Unveiling the Magic of Firework

Akash Cillanki
Sep 29, 2023
Video Content
Online Payment Success on Laptop by Casual African Woman

Striking a Balance: In-Store vs. Online Customer Experiences

Celeine Easdon-Smith
Sep 29, 2023
Video Content
Concentrated and excited dark skinned young buyer with trendy hair looks in laptop smiles and enjoys online shopping closeup

The Five Key Components of Exceptional Customer Experience: Insights from Firework

Can Ozdoruk
Sep 29, 2023
Video Content
Excited, cheerful young Black woman sitting on a sofa at home, using a laptop computer. She is celebrating good news by dancing with her hands, singing, laughing, and making a winner gesture, expressing her joy at winning a prize.

The Pinnacle of Success: The Importance of Customer Experience by Firework

Sam Horton
Sep 29, 2023
Video Content
Close up on businessman hand pressing on smartphone screen with gold five star rating feedback icon and press level excellent rank for giving best score point to review the service , technology business concept

The Unparalleled Significance of Outstanding Customer Service

Akash Cillanki
Sep 29, 2023