Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Firework Product
An initiative focused on leveraging data analytics and customer feedback to gain deeper insights into consumer behavior and preferences, enhancing marketing strategies and business decisions.

Everything You Need to Know About Digital Humans

Ritesh Kewlani
Apr 2, 2024
Company Culture
Young people in a modern office.

Navigating the First 100 Days at Firework

Can Ozdoruk
Mar 13, 2024
Video Commerce
Asian girl recording vlog, showcasing beauty products in front of camera

Retail Unleashed: Igniting Sales with Shopify Video Commerce

Ritesh Kewlani
Feb 8, 2024
Video Commerce
Businesswoman hand using smartphone typing live chat on digital web communication application and social network concept. social media application chat box.Laptop computer at office workplace table with smiling indian businessman executive leader, coach on pc screen having video chat, conference call, virtual meeting or giving training on videocall.

A Step-by-Step Guide to Creating Engaging Shopify Videos

Sam Horton
Feb 6, 2024
Industry Insights
Firework Brand Image

From Global Reach to Product Clicks: Firework's 2023 Milestones

Sam Horton
Jan 31, 2024
Firework Product
AVA Unlock More Consumer Insights

The New Era of Shopping Online: Introducing AVA, Your AI Brand Expert

Celeine Easdon-Smith
Jan 26, 2024
Industry Insights
How Consumers are Transforming the Shopping Experience

Three Lessons from Top Commerce Experts: Adapting Retail Strategies for Modern Consumers

Akash Cillanki
Jan 25, 2024
Video Commerce
Small clothes store owner holding a digital tablet makes an inventory

Why You Need to Bring Your In-Store Experience Online

Ritesh Kewlani
Jan 25, 2024
Firework Product
Firework branded logo: livestreaming platform

Introducing AVA: Firework’s New AI Digital Human Revolutionizes Online Shopping

Sam Horton
Jan 12, 2024
Company News
Firework's AVA is a first-of-its-kind AI digital human, purpose-built for e-commerce.

Firework Launches AVA, the Virtual Shopping Assistant Giving a Face to E-commerce

Celeine Easdon-Smith
Jan 10, 2024
Industry Insights
Young male sitting on a sofa at home, using a laptop to chat with friends, classmates, and family. This scene illustrates the use of technology for leisure communication and social connection.

A Definitive Guide to Digital Customer Engagement Solutions

Can Ozdoruk
Jan 5, 2024
Industry Insights
Two young smiling shop assistants in workwear looking at tablet screen while discussing assortment or consulting clients onlineTwo young smiling shop assistants in workwear looking at tablet screen while discussing assortment or consulting clients online

An Essential Guide to Clienteling in Retail

Akash Cillanki
Jan 5, 2024
Industry Insights
Fashion influencer, cellphone and women live streaming clothes presentation, style review or mobile app broadcast. Phone, content creator team and small business owner teamwork on retail commercial

Creating Memorable Shopping Experiences: How Conversational Commerce Can Drive Sales in Retail

Celeine Easdon-Smith
Jan 5, 2024
Company Culture
Top view of multiracial young creative people in modern office. Group of young business people are working together with laptop, tablet, smart phone, notebook. Successful hipster team in coworking. Freelancers.

Embracing the 'First Day' Mentality: 7 Reasons to Transform Your Approach

Ritesh Kewlani
Jan 5, 2024
Industry Insights
Excited Hispanic teen girl blogger recording a vlog on her digital smartphone camera in a library. School student vlogger talking and looking at the mobile phone on a tripod while shooting her blog and streaming content.

Revolutionizing Retail: Leveraging Digital Showrooms to Drive Sales and Delight Customers

Sam Horton
Jan 5, 2024
Video Creation
Camera man with stabilizer shooting parked BMW i3

Enhancing Customer Connections in the Auto Dealership Industry Through Video Commerce

Akash Cillanki
Dec 14, 2023
Video Commerce
Young female vlogger recording a make-up video for her vlog. Close-up on phone. Influencer marketing in social media concept.

Beauty Brand Marketing: Building Lasting Connections Through Video Commerce

Can Ozdoruk
Dec 12, 2023
Video Commerce
Close up of camera recording pensioner mature woman cooking and making video live for the social media platform. Senior retired influencer woman creating online content video in her kitchen at home.

Marketing Food: Unleashing the Potential of Video Commerce in the Food and Grocery Industry

Akash Cillanki
Dec 7, 2023
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Testing
Video Commerce
Video Content
Video Creation
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Livestream Shopping
Influencers presenting a dress during a live shopping event, engaging with viewers and highlighting product details.

Livestream Shopping Trends 2023: 5 Can't-Miss Trends for Brands

Ritesh Kewlani
Jan 24, 2023
Shoppable Video
Woman viewing a shoppable video, engaged with the content and exploring products featured in the video for potential purchase.

Why Shoppable Videos Are The (Not-So-Distant) Future of Customer Engagement Strategies in Retail

Celeine Easdon-Smith
Jan 20, 2023
Shoppable Video
Angela Caglia showcasing her expertise in creating innovative shoppable videos that captivate audiences and promote her brand.

Shoppable Video Breakdown: We Analyze a Great Shoppable Video That Converts

Can Ozdoruk
Jan 18, 2023
Video Commerce
How can you Leverage Video Shopping to Drive Conversions

How Video Shopping Lets Brands Use Content to Convert Customers

Sam Horton
Jan 14, 2023
Industry Insights
Overview of emerging marketing trends for 2023, highlighting key strategies and technologies shaping the industry.

Marketing Trends 2023 - Top Growth Trends For eCommerce

Ritesh Kewlani
Dec 26, 2022
Livestream Shopping
Woman using her smartphone to shop for luxury goods, illustrating the trend of online luxury shopping.

Live Commerce for Luxury Simplified: A Guide for Luxury Brands

Akash Cillanki
Dec 23, 2022
Video Commerce
Discussion featuring Eva Wang on Omni Talk’s “Ask an Expert” podcast, where she shares insights about eCommerce strategies and the future of retail.

Omni Talk Retail's Ask An Expert Series with Firework

Celeine Easdon-Smith
Dec 20, 2022
Video Commerce
Man watching video on mobile and smiling while walking down the street

Every Piece Of Video Content On Your Site Is A Conversion Opportunity

Sam Horton
Dec 14, 2022
Company News
Firework logo

Video Commerce Leader Firework Releases Key Predictions for 2023

Can Ozdoruk
Dec 9, 2022
Video Creation
Woman with smartphone sitting next to a Christmas tweet from Hotel Tonight’s “Visit, Don’t Stay” campaign, illustrating engagement with holiday travel promotions.

What The Best Holiday Marketing Campaigns Teach Us for 2022 & Beyond

Celeine Easdon-Smith
Dec 2, 2022
Company News
Pretty retail shopping bags.

Holiday Shopping Trends: What to Expect This Season

Sam Horton
Nov 21, 2022
Company News
Snowflake & Firework logos

Firework Partners with Snowflake to Bring Video Commerce Solutions to the Open Web

Ritesh Kewlani
Nov 8, 2022